Apple, America’s most prized corporation, recently released a credit card. And in my estimation it is one of the savviest, and potentially one of the most profitable, brand plays of all time. The minute I heard about the Apple Card I wanted one. So I signed up and waited for them to tell me when it would be available. When the email came I was giddy, quickly ordering my Apple Card so I could be one of the first to have one in the wild. In minutes I filled out the forms, was approved for digital use on my iPhone through Apple Pay, and within two days I received my beautifully packaged and designed card in the mail. It is white titanium and I actually enjoyed activating it. All I had to do was swipe it over the back of my phone and it magically came to life. These type of small moments go a long way with me. Since then, I have used my card exactly once. For a $27 purchase during a transaction where I didn’t even realize I was using the Card. Since it’s metal like my Amex, I mistook it for that card and now I have to remember to pay the another bill this month. They got me.
But what I have done a lot since I received my Apple Card is show it to people. I was definitely in the first wave of users and it looks really cool. I am proud to have it for what it says about my taste level, my “in the know-ness,” and I am especially proud to have it before other people do. The practical benefits of the card are minimal—seamless integration with your iPhone, 2-3% cash back on purchases, and no annual fees—but the emotional reward has been plentiful. It is the credit card equivalent of a pair of Yeezy Boost sneakers and can only be outdone (for now) by a black Amex, the credit card equivalent of a Ferrari. MORE AT LINK IN BIO #ageofideas #somedayconsulting #book #newsletter #consulting #apple #applecard #brandexpert