It's football season and you're probably getting a ton of sms' asking you to predict scores or bet, and win an airplane.
But are you a football lover and do you watch the matches?
Just think about how you feel whenever you get these messages that are not relevant to your interests
Why do you think online advertising is tailored to the interests of each individual?! One of the errors business owners and managers make the most is not fully identifying who their target market is.
It's like throwing seeds in a desert and hoping that it will somehow bear fruit.
Finding out who it is your business should focus its attention on, their wants, needs and desires, is important in keeping them interested in your business and driving action.
Not everyone needs what you're selling.
You should, therefore, focus your efforts on customers - people that have the specific problems that your business solves and are willing to pay you for it.
Tell me, when you started your business did you know who you wanted to target with your products and services or did you wing it and adjust your business according to the customers/clients you got over time?
I'll love to read from you.