At first glance, it’s just a simple emoji, nothing special. But in fact, emoji can be a very powerful marketing instrument.
Scientists from the Flinders University conducted a study of emoticons last year and found that people reacted to emoticons the same way they would react to an actual human face or expression. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
The human brain learned to recognize an emoticon such as "” because it interpreted it so often that it had become a "culturally-created neural response."
Scientists explained that nowadays activates face sensitive areas of the cortex because we’ve learned that this represents a face. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
How amazing is that! It’s because of our emotional response to emojis that they have become such an asset to marketers. Our eyes are naturally drawn to anything that looks like a face and processes it at a much higher speed.
Also, a survey conducted by Emogi has found that 75% of men and 84% of women surveyed believed emojis to be the best way to express their emotions in digital communication. Another study by Adobe found that four out of five people between the ages of 18 and 65 use emojis regularly.
I have spoken with a few business owners and they assume using emoji’s is too frivolous. They think that using emojis on marketing collateral looks unprofessional. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Wrong. So wrong. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
There’s strong scientific evidence which clearly shows emojis can significantly increase the ROI of your marketing campaign. So don’t be afraid to use them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
I’m sending you positive energy, positive thoughts and positive vibes this Monday! Take care! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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