Search engine optimization is all about traffic and location. If you own a restaurant, you will find it most profitable to build your restaurant in a busy area with bustling foot traffic. Similarly, the most profitable websites appear at or near the top of everyday popular searches within the most active and biggest search engines. Getting to the top of the search engines is important. Websites that use search engine optimization to target their audience have repeat visitors, often get shared socially, and are more likely to convert new customers online.