It's the 30th annual North American International Auto Show (NAIAS) in Detroit.
It's also the last time the show will be in January. The once can't-miss event is moving to the summer in 2020 with the hope of regaining some of its lost glory.
The NAIAS used to be a really big deal - drawing almost every automaker big or small, and 4,000 or more members of the media from around the world.
But in recent years, it's often been snubbed - especially by luxury car companies choosing to display in Los Angeles or the Consumer Electronics Show in Las Vegas instead.
It's tempting to blame the weather. In Detroit in January, much more often than not, dark depressing clouds hide the sun, the cold is finger-numbing, and it's not uncommon for snowstorms to hit, just as the show gets underway.
Several automakers decided to skip this year’s show, creating more space for those who stuck around, but also leaving a void for those accustomed to seeing a wider variety at the show.
Notably absent are almost every major European company, aside from Volkswagen and Alfa Romeo. BMW, Mercedes Benz, Jaguar, Audi, Porsche, Volvo and others have saved their major unveiling’s and updates for other gatherings such as CES in Las Vegas, or competing auto shows around the world.
The 2020 NAIAS will be held in June, offering some hope that the European giants will return. Most of the companies that backed out this year have said they will evaluate their presence on a case-by-case basis going forward.
The 30th North American International Auto Show (NAIAS) currently in Detroit from Jan. 14 to Jan. 27.
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