2. Ephemeral Stories
What in the world does ephemeral means? Yeah, I had to Google it too. Ephemeral means lasting for a very short time. What Mark has found is instead of posting publicly on a time feed, the fastest growing prefered communication are 24 hours stories. I remember when Instagram first release stories, people baffled at the idea of them copying snapchat. Few years later, stories have become an influential communication tool. Why is that?
I believe people don’t want to have what they say last forever. It’s too much pressure to facetune, filter, and think of a caption. People feel insecure on the feed. However, stories are a great way to say something without fearing about how people will think about you. And anyways, nothing lasts forever.