One of my favorite details on our @ooe_yofukuten jeans - this label right here. "We with to express our gratitude to all people involved in this work." It sums up the soul of everything Ryo and Hiro make - even though it's just the two of them making jeans, there are numerous people involved - the fabric, the hardware, the thread, the awesome Japanese Post lady who picks up their orders, to retailers like us, to folks wearing and loving their jeans. The complete life cycle of a garment. We also request this label on the waistband when sorting out our next releases with Ooe, and last time they asked if we were sure we wanted this one again. We explained to them that it was very, very important for us to have this label in the waistband, because the idea expressed is bigger and more important than the jeans themselves.