Good Saturday everyone!
We’re starting our weekend with a perspective from enterpreneur.com with 4 reasons why native advertising is a great move for your brand.
1) Loyalty brands are winning
Native advertising gives companies the opportunity to intellectually establish a bond with their customers through content. Their ads are more than a picture and a discount. They are aimed at the heart of the consumer’s values and lifestyle. By forging that connection, companies create loyal customers who return time and again.
2) Consumers don’t want to be sold.
Millennials, in particular, recognize then you're selling to them. And they hate it. StackAdapt research reveals that 51 percent of 18- to 44-year-olds are more likely to trust branded content than traditional advertising.
This trend can be seen everywhere you look. Young people use ad blockers and trust influencers more than they rely on television commercials. Done the right way, native advertising shouldn't bother anyone's sensibilities. In fact, it's a positive move for society. Advertising should have a basis in real ideas, not just pestering ads and slogans.
3) Native advertising expands your agile marketing abilities.
A product's best feature might not sound particularly cool without some unpacking. Buick turned to native advertising to overcome such a problem.
Turning your product/offer into a relatable thing that connects with consumers on a lifestyle level is an accomplishment. And it is best accomplished through a medium that users already enjoy: entertaining or insightful content.
4) Ads can express real ideas.
Good native advertising has very little to do with a product or service and everything to do with an idea that elicits an emotion, educates and entertains. This method affords companies the opportunity to weigh in on social issues, make people laugh and widen consumers' horizons through high-quality content. It's important to note that this is precisely the type of content people seek out.