RESEARCH: The first priority is to ask the right questions. .
1.1- Who are your target markets?
Simply put, Who are your customers? What are their needs? You've got to know exactly who will want to buy from you, and how you can make their life better. .
1.2- What are your challenges for the future?
You have to know where you are going before you can get there. Building a brand image without knowing your short-term and long-term business goals is ineffective and a waste of valuable resources.
1.3- What is the Company's Mission statement?
A mission statement defines what your brand is, why it exists and its reason for being. .
1.4- What is your culture as a Company?
Company culture is the personality of a company. It defines the environment in which employees work and it includes a variety of elements, including work environment, company mission, value, ethics, expectations, and goals.
1.5- What type of competitive advantage do you have?
Your competitive advantage is what makes the brand superior to all of a customer's other choices.
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