Bamboo- a fabric that we see more and more regularly, particularly for supersoft activewear, underwear and socks. There are a lot of claims made about it and you’d almost think it’s magical. Antibacterial, super eco friendly etc.
If it was all true then we’d all be wearing bamboo and not much else else. I’ve debunked some of myths on my blog (link in bio) if you’re interested. Unfortunately I find that the more you hear something reiterated, the more mainstream it becomes and the more you are inclined to believe it. Especially when it comes to sustainabity and eco stuff, it is incredibly difficult to sift through the greenwashing without a lot of time and effort.
Textile labelling is not as rigorous as say food labelling, and I guess that consumers care less about what goes on their body than what they put in it!