LAUNDRY // We’ve all been talking a lot about sustainable shopping habits in slow fashion October, but what about how we care for our clothes once we’ve bought them? Whether your clothes are from Topshop or charity shop, Missoni or Wild Flora, we could all be caring for our clothes as though we expect them to last forever.
I’ve been questioning my own habit of wearing something just once, and automatically putting it in the wash basket at the end of the day. On Wild Flora tags I write the usual washing instructions, which temperature to use and generally advise against tumble drying. But then last week I spoke to somebody who told me that she has never, ever washed her Wild Flora skirt. It had softened really beautifully and was definitely not dirty. I don’t think I could quite go to these extremes but it did make me think again about how and why I wash everything so often and so harshly.
Did you know that hanging your worn clothes outside on a bright, sunny day can be an effective way to clean and freshen them? Those UV rays are pretty amazing if you read up about it. And what about using a hand steamer to spot clean things in next to no time? No chemicals, just steam 💨 and it gets the creases out too.
I’m thinking about creating a little booklet, or even just a postcard, full of eco cleaning and care tips to send out with orders. Does anybody have any ideas of what to include? I’d love to hear your advice.