Fishing for content in Social Media? Keep Your Bait Fresh!
The idea of social media marketing can be overwhelming to many organizations. What to do? Who will manage the process? How much will it cost? What results will we get? Remember that social media is a marathon, not a sprint. Success is seen through the compounding performance of content over time.
Change Your Bait
Audiences go to different online channels for a reason—they prefer to consume content in a particular format. Even if you’re aiming to reach one group, such as C-level executives, their preferences will vary. You must ensure that you’re giving them the content they want in the format they prefer. If you’re going after more than one audience, you need to think about not only preferred formats but also the topics covered and tone of voice used. People are going to engage you as an individual, so make sure you speak to them as a unique customer.
Drop a Line Where the Fish Are Swimming
According to estimates, the number of worldwide social media users reached 2.34 billion and is expected to grow to some 2.95 billion by 2020. To reach your target audience and cast the widest-possible net, think about how you amplify the content that you or your partners create through paid, owned, and earned channels. #socialmedia #socialmedialeads #socialmediaposts #socialmediaanalytics #socialmediamanagment #socialmediamarketing #socialmediaman #fishing #fishing🎣 #fishingforcontent #contentmarketing #socialmediacontent #sociamediacontentcreation #contentcreator