Instagram content quality 📸🎥
While it’s clear that Instagram is an important social media platform to capitalize on, many businesses feel that, unless they have a highly visual product, the picture-centric nature of Instagram makes it a bad fit for their business.
However, this isn’t true-in fact, this is one of the biggest misconceptions about Instagram.
Instagram is arguably the most visual social media platform out there.
This means that to make your Instagram successful and engaging, you need to make it stand out visually.
This doesn’t necessarily mean your products themselves need to be beautiful (though it helps if they are), but it does mean that your Instagram should be cohesive, and that the photos you share should be well-lit and of the highest quality possible.
Service based business?
Here’s some tips to help put together your Insta visuals:
* Images that are lighter are more successful, receiving 24 percent more likes than darker photos.
* The more background space, the better, as photos that are less busy receive 29 percent more likes
* One color should dominate, as images with a dominant color or tone get 17 percent more likes.