It's been a little over 5 years since I launched my nutritional therapy practice, and a little over two years since I launched my second website, BuildNurtureRestore, as the main website for my nutritional therapy practice.
I am to this day beyond grateful to the talented Celena Peet for the design of the website and logo, and the full-service help along the way!
Sometimes we take a logo, or a website name, for granted. However, there is deep personal, professional and symbolic meaning behind both of them, and I would love to share a bit of this meaning with you in this post.
The website name is based onI felt like I needed a website that fully represented my functional nutrition practice as it is today. Focusing on the three areas of concentration of my nutritional therapy practice – fertility and pregnancy, families with growing children, and people of all ages with complex health issues – thus Build, Nurture, Restore.
The logo, a stylization of the mariposa lily, is a three-petaled flower that represents these three focus areas of my practice. Beyond conveniently having three petals that correspond to each of the three realms, the mariposa lily symbolizes the mother-child relationship. Additionally, the mariposa (butterfly) is a powerful symbol of transformation and growth. What could be more transformative than the small steps that lead to the radical change that is healing?
Now, I’ve always been a symbols person. My dad was a poet, and I was a literature major in college. So indulge me a little here as I elaborate a little on the symbolism.
First of all, the mariposa lily symbolizes much more than the mother-child relationship. Of course, it represents the nurturing that both mothers and fathers give their children. By extension, it also symbolizes the nurturing aspect of my work with my clients. Most importantly, however, it represents the self-nurturing that goes along with healing. This means eating real food, getting sunshine and fresh air, being active in nature, and of course resting.