Engage Your Audience! For social media marketing to be successful, companies need to find ways to increase engagement in the followers they have and the ones they want. .
👉🏼Respond. Social media management is not a one-way street. Respond personally to new followers, answer questions and address issues fast, and comment and like other posts. 🗣
👉🏼Tag. If there are followers you know are interested in a particular piece of information, tag them when you post about it. Showing personal touches like this helps drive the quality of your social media efforts. 📲
👉🏼Link. Depending on your goals, include links in your posts. Otherwise, followers don’t know what you want them to do next. Link to blogs, your website, or other calls-to-action (CTA). Encouraging consumers to take action is key in developing successful social media marketing. 📎
👉🏼Use hashtags. Help the audience cut through the enormous amount of noise with valuable hashtags. Decide in advance on a list of hashtags that the business will use. These are neon signs of the internet that help your message be more discoverable. #️⃣