"Well, the deal is officially done… Chrysler and AMC are now one… and I can finally say to all of you - welcome to the Chrysler family." That was #LeeIacocca in July 1987.
#AmericanMotorsCorporation dealers didn't know what to expect when #AMC was suddenly acquired by a resurgent #Chrysler.
As independent businesspeople, they had invested heavily in their dealerships.
Now, one of the brands in which they had invested - #Renault - was leaving the U.S. market entirely.
After fifteen years of ups and downs, they were browbeaten and war weary.
Chrysler CEO Lee Iacocca tried to put their minds at ease as soon as the papers were signed. On July 24th, 1987, in a videotaped message to AMC #dealers from Chrysler headquarters in Highland Park, Michigan, he announced a new brand: #Eagle. "We're the same kind of people," the chairman of resurgent Chrysler, and legendary speaker, told the beat-up dealers. "We've been through the same kind of trials by fire, and we've survived them. Something happens to you when you've been through all that we have: You get a whole lot smarter and a whole lot tougher. When you take the Chrysler experience, and then add the AMC experience to it… well, I'll tell you honestly, I wouldn't want to compete against us! Nobody else in our industry has been through what we have. That's why we're the same kind of people… and that's why this deal makes so much sense, and why it will work," he assured.
It's often said that the prize was #Jeep (which AMC owned). While that is certainly true, the #EaglePremier shown here proved very important in revitalizing Chrysler's aging range of cars.
Though a surprisingly good drive, it was not a success.
But its #French chief engineer would become Chrysler’s, and the company's next line of midsize cars would be mechanically similar to Premier.
#AmericanMotors #ChryslerJeepEagle #ChryslerAMC #Iacocca #FrancoisCastaing #FrançoisCastaing #AutomoBear
#carstories #merger #mergers #mergersandacquisitions #greatspeech #greatspeaker #motivationalspeaker #motivationalspeech #AmericanCar #AmericanCars #youngtimer #youngtimers #automotive