I, as the Founder & Director of the brand, have always been focused on ethical fashion. My grandmother too: her favourite thing to do is to buy hideous charity shop clothes, unpick them and make them into something beautiful. We don’t brand ourselves as “ethical” because, in my opinion, all brands should be ethical and we are so much more than just that. Being ethical doesn’t mean being perfect but it does mean making the best decision you can, always. We have always used end-of-roll fabrics, which is the fabric that is left over by big brands and which would otherwise be thrown away by the mills. This is great for us because we get small quantities of fabric and it’s great for the environment because it doesn’t become landfill having never seen the light of day. We do, however, inevitably end up with leftover fabric ourselves - we always do our best to limit this but because we don’t cut out squares on repeat, this means we end up with leftovers. What to do? We use the most beautiful handwoven wools, silks and cottons and I couldn’t bear seeing them sat going to waste in our stock room.
Meet the Greta bag. Made in England using 100% leftover fabrics that you will undoubtedly recognise from our various pieces. Each one is hand beaded and is totally unique (the beads and cord are from dead stocks that would also be thrown away) and, in my opinion, it’s the most perfect bag: it fits a large mobile, small purse, keys and a lipstick, and it looks like a modern take on the 1920s classic drawstring bag, which is one of my favourite styles.
The Greta bag will launch in several colourways exclusively at The ICONS pop-up 29th June - 8th July and will then be available online.