Here are some guidelines for enhancing your customer service:
✔️ Everything you do should be customer-driven. The service the customer receives is exactly how they would like to be treated when buying your product or service. It is reflective of your target market, and appropriate to their lifestyle. Customers would probably not appreciate white linen tablecloths at a fast food restaurant, but they would appreciate a 2-minutes or less guarantee.
✔️ Make your customer's life as easy as possible. Your customers are coming to you for a solution to their problem or need. They're coming to you to make their lives easier, so go a step further than just providing the product or service they need. Make it nearly effortless for the customer to spend money at your place of business. Convenience can take many forms - location, product selection, value-added services like delivery - and it is also consistent.
✔️ Be consistent with your products and services. The standards you establish for customer service need to be maintained by every person in your organization. Same goes for every product in your business. Expectations should be clear and followed through on. When customers know what to expect (and are happy with the service), they will choose your business because they trust that you have their best interests in mind. They want their buying experience to be risk and surprise-free.
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