No drama llama by @manuskacrochet
It’s easy to think that you should jump at any request for exposure🤩, but it’s not true.
A few years ago, I was contacted by a major online retailer saying they were interested in my products. I was SO excited because it would be a huge opportunity, but there was a catch: they would only purchase my products at a price far below my normal wholesale price. 😱
Accepting would basically mean making no profit off of the sales. The retailer tried to convince me that the exposure would be worth it.
I turned the offer down.👎 First of all, fulfilling the orders would take time away from my normal business, so that the number of orders I could fulfill for my website would drop. Meaning not only would I NOT make money, but I’d also make even less money by losing sales on my own site.
Second, I thought about the customer path. Would readers who came to this retailer really say, “Oh, let me see who makes this necklace, and google them to see if they make anything else cool?” No. 🙅♀️ This situation is totally different from a magazine requesting a free sample to feature in an editorial 📔. It costs to send the product, but it is a manageable expense and the product is featured in a way that does drive customers to you to shop!🛍 🤷♀️ So, what are some things you should consider when deciding whether the ‘exposure’ factor is worth going for? 👉 Does the opportunity reach an audience that is different from, but similar to, your own? 👉 Does the opportunity cost you too much to fulfill? 👉 Does the request seem legit? 👉 Does the customer base seem engaged? 👉 Does the opportunity help build a relationship? 🤷♀️ Have you received an exposure opportunity that you weren’t sure was worth it?