Some basic elements that matter:
- Words Matter
- Titles Matter
- Links Matter
- Works and Words in Links Matter
- REPUTATION MATTERS.
Before the internet a lot of us went to the library, and most of us used the library's catalog database to serach the exact location of a book.
Well today most people use the internet as their library, with Google, Bing, and other search engines being the catalog database.
So what's in your database? What will people find if they search your brand, or the category of interest you fall under?
The search engines main purpose is to collect information about every page on the internet for their database.
This in turn allows people to find exactly what they're looking for.