Project: HERO PRO
Arena is a manufacture of concert equipment from China. They work at a very narrow, but at the same time full of competition, world market. When they decided to start developing their own unique product, they recognized that it must be something completely new. From the beginning it was a challenge, as it was required to make “Lamborghini” in the world of concert equipment. The philosophy of aggressive, dynamic and technological design was taken as a basis, as it should attract not only ordinary users, but people who are sophisticated in technology and design.