Las Vegas is like a city suspended in space, with an accessible glamour that appeals to the masses. It’s that 24/7, anything-goes quality—along with some of the world’s best clubs—that makes #Vegas the place to be for hip-hop artists. Whether it’s Migos at Drai’s, Lil Jon’s residency at Hakkasan’s clubs, or Tyga at JEWEL, it’s likely you’ll find one of your favorite rappers performing in the city at almost any given time.
How did rap become such big business in Vegas? The genesis lies in a college rap radio show on the University of Nevada campus.