I'm Alisa Sokolov, a non-professional makeup artist from Russia/Israel.
Hearing about the contest #CMSBAS #KryolanIsMyBrand was a sign for me. After years of self-searching and some impressive life achievements, I've realized that my best satisfaction is to transform people into what they wish to be through makeup.
I'll be the best ambassador for Kryolan products not only because I've been using them for the past 10 years but mainly because my personal life taught me the true meaning of being a makeup artist.
Makeup is not like masks. It’s about reshaping a person. I use what the model already has and transform them into something enhanced or scary. My whole life story is about reshaping myself into someone new. I was a creative girl who wished to pursue her gift but the uncertainty in Russia in the '90s and my beloved dominant and conservative father forced me to become more practical and completely different than who I was. So, I reshaped myself and got enrolled at the best law faculty in Russia. So here I was after the university, a creative spirit but also someone who tends to be logical, and I was broke. Then I had to reshape myself into a hard-boiled business woman. As I later moved to Israel, it was time for yet another reshaping — the mild-mannered Russian girl was unfit for the rough middle-eastern culture, and she had to go.
Those changes I made throughout the years transformed my sensitivity into a strong character. When I accidentally came across a makeup kit at a Halloween party in 2007 I discovered that I can still be in touch with my sensitivity to understand who the person in front of me is and how I can reshape him into what he wants.
I travel all around the world, visited over 40 countries and a set of Kryolan product is always in my suitcase, right next to the first-aid kit. Even at the Burning Man.
People appreciate my work so much that I received offers and participated in interesting projects without marketing myself. First I didn't dare to dream about it as a career. But as each makeup work fulfils me with satisfaction and passion now I feel it as my vocation. I’ll be happy to study in CMS and become a devoted Kryolan Ambassador.