🕸️ Artist's Sales Funnels🕸️
Sound a bit like a wanky marketing term? Yup, it is. 🤣
In marketing, a sales funnel is just a way of describing how you reach new customers, teach them about what you do + help em out.
So, what is it all about? 🥅 The top of a funnel is its widest part, right? So, this is where you'd take action to reach as many people as possible. 🎯 You'll set up your online storefronts (website and socials)
🎯 You'll provide value, in exchange for their email addresses
🎯 You might set up a landing page to share the benefits of what you have on offer
🎯 You could record a video that talks about your work and introduces you as the artist
🎯 You share who you are as a brand + why you create what you do
🎯 You write guest blogs, seek interview on podcasts, etc 🏹 The peeps who stick around and engage with you end up in the middle of your funnel. Not everyone will make it here, and that's okay. You want to attract the *right* people.
The middle is about building trust + continuing to give more than you take. 🎯 You're regularly emailing your subscribers and keeping them informed about your work, as well as the things they care about
🎯 You might teach them how you create (in a full course or just small tips), so they can try it themselves
🎯 You share your values, and invite them to share theirs too - inviting interaction at every touchpoint
🎯 You're producing content on your website, blog and socials that invites interaction
🎯 Create and offer smaller, more affordable packages/workshops + more 🏆 Now you've built trust with your peeps, the top of your funnel is where people feel connected enough with you and your work that they *want* to support you.
🎯 Offer to help with value-packed packages of your work + exclusive access to VIP content
🎯 You continue to nurture that relationship emails, blogs, socials and invite feedback
🎯 Ask people to spread the word about what you do
There's heaps of ways to execute your sales funnel and do it in a way that feels good for you + helps your audience best.
Want to pick my brain? Just holler