RALPH LAUREN HISTORY(part 1) Ralph Lauren: the creator of the famous polo shirts, an elegant and sporty style icon. Brand history, iconic clothes, turnover today
Ralph Lauren, born Ralph Lifschitz, was born in New York in 1939, when World War II broke out.
He is currently the designer in second place among the richest in the world, preceded only by Giorgio Armani (assets of 5.8 billion dollars, data Forbes 2017) and is an undisputed master of world fashion. Ralph Lauren and the American dream: from the Bronx to the catwalks
Being born in a neighborhood like the Bronx was certainly not simple, moreover coming from a family of Jewish immigrants. Ralph was the smallest of the 4 brothers, he was able to follow higher education, and then spend 2 years under arms.
The encounter with the fashion world started from the ranks in the Brooks department store, a tiring process that began as a simple salesman and then continued at Beau Brummel as a tie seller and designer. At 29, Ralph had the good fortune to find a principal who bet on his resourcefulness and who agreed to let him design his own line of ties called Polo, with wide creations, handmade and with very bright colors and rich colors.
The first year sales already amounted to $ 500 with important customers and a small showroom in the Empire State Building.
See also: Tommy Hilfiger company history and turnover.
From ties to high fashion
A first fundamental leap in Lauren's darriera was when the Bloomingdale warehouses entrusted him with the design of the male line to be presented in their large spaces. It was a gamble for the designer, who had to switch from ties to the creation of a complete line, and also for the store that entrusted a single designer with his entire collection of samples for the first time.
Ralph Lauren Corporation had already been activated as an independent brand in 1967 but initially worked on commission from Beau Brummel. #tokyo #london #paris #newyork #losangeles #berlin #dubai #madrid #singapore #miami #toronto #rome #milan #hongkong #shanghai #montreal #sanfrancisco #melbourne #taipei #vancouver