Day 3/100 - Seth Godin continued... "The challenge for most people who seek to make an impact isn't winning over the mass market. It's the micro market. They bend themselves into a pretzel trying to please the anonymous masses before they have fifty or one hundred people who would miss them if they were gone." - Seth Godin
So we build a story that people embrace. Fundamentally, aren't we all trying to be a better version of ourselves? The crowd grows as they believe your message and suddenly you have a thousand followers, then two, 10, 20. How do we stay focused on the micro market despite the noise?
Those 100 hundred fans are critical.
Reid Hoffman, the co-founder of PayPal and founder of LinkedIn, says you need 1,000 true fans to build a business. Focusing on these key fans will generate all of the business you need to be successful. What are your thoughts on this one?
In today's social media blitz, how do we remain true to our true fans and micro market? Books & Beers grew out of the idea that perhaps there are people that like to drink beer while reading their books. Coffee seemed popular, why not beer? It truly is a micro market, but one that people can connect too. It's not for everyone and that's ok. We can't please everyone. It's more important to find our true fans and focus our connections on them.