It’s so much more than just a cup of coffee you are drinking. It’s a social system. It’s an ecological system. It’s wages and livelihood, it’s clean water vs dirty water, healthy farms and farmers vs chemical pollution, industrial waste, and indentured wages. We choose to only support a system that is better for people and the landscape from here back to the crops origin, and when you drink ethically sourced coffees, that’s the system you support. It’s not easy. And it’s not the cheapest out there. It can’t be. We are supporting a system that strengthens those throughout the chain. There is no room for compromise when it comes to delicious coffee and ethical sourcing. We choose quality always, but only when it is properly grown, properly processed, and properly traded. There is a lot that has to happen at every step for it all to be right. And when it all comes together the result shines in the cup.