Look into my eyes... So, while I was searching for something on the laptop this morning I (Jo, Left Field Booch) found the original concepts from our logo design. This was in March 2016. We already had our name, but we wanted something natural, powerful, relevant, and left field to represent our brand. We also had a nightly visit from a barn owl and the tea was the star in our kombucha. There were five different concepts we looked at. I hope you'll agree that there was someone who just couldn't be ignored... the Left Field owl with distinctive leafy wing. I'm not sure we chose the Owl, more likely the Owl chose us.