When your ideal client is on Pinterest, it’s because she’s searching for something or browsing her interests. She’s looking for inspiration, information and answers.
She’s got boards for all her interests, maybe healthy food, hair inspiration, ideas for her home, her next trip away, her dream wedding. Your ideal client also has boards for inspiration for a self care routine, to create more time in her day, be more efficient in her business, search for a new income stream or get ideas for her blog.
Your ideal client turns to Pinterest to learn how to do something better, inspire her to be better, improve and dream in life. She’s creating in her mind, creating aspirations for her life, planning new ideas. She’s dreaming and getting creative. She’s on Pinterest for a reason.
You are selling a solution. And as such your keywords need to engage. Your ideal client is probably not searching ‘confidence coach’ or ‘visibility coach’. You need to think like your ideal client.
You need to identify why your ideal client is on Pinterest already. Your pin needs to attract her - it is the sought after solution she is looking for. And you need to give her desire to click that link to find out more.
Want to find out more about my Pinterest Management services, which will bring your ideal clients to you? Send me a message or hit the link in my profile.