The Mendoza fam orders Pizza on a regular basis. Depending on our budget for the time of the month, we either order what we call fast food pizza or gourmet pizza. Being raised a New Yorker, gourmet pizza is gonna being made by a family who has a vowel at the end of their last name, a pic of Sinatra on the wall and calls me Paisan. But that pizza is gonna have a cost 3 times of what a chain pizza joint charges. Especially if it’s Sicilian (thick, for all of you who outside NY or NJ). So, if my fam orders chain pizza, it’s from @papajohns
Now, founder, spokesperson and identity of the brand has publicly said some things he shouldn’t have. So similar to the Paula Deen fiasco. One paragraph says, Papa Johns is not an individual, it’s a company. Hmm. The Martha Stewart brand probably wished that. The Livestrong brand was never the same when Lance Armstrong’s doping was exposed. I’m a huge fan of the @garyvee brand. But, if GV said things on the lines of what Papa John Schnatter said, would it have an effect on Vayner Media or Vayner Sports? You would think so.
I received this email Monday from @papajohns. I lived in Louisville at one time and think of all the employees at the corporate office. Then I think of all the franchisees around the world. Then I think of the truck drivers and even the kid Andrew who delivers our pizza. How will this effect them? So far, I haven’t seen the backlash like I’ve seen Chik Fila go through. I haven’t seen the Facebook groups saying “Ban this Company”. So, in this specific situation (because public perception of a brand differs from company to company), is Papa Johns brand an individual or a company? If you were CMO or VP of marketing, what would you do? Especially, when your company has the name of wrong doer in its brand name and the marketing for the past several decades has had your founder in it.
I did order Papa Johns yesterday because, well, we like the taste and I want to make sure our driver Andrew continues to get tips to support his family. But, for the first time, I did hesitate. #pizza #food #brand #brands #marketing #sales #franchise #founder #boss #entrepreneur #grind #hustle