I wanted to share a sneak-peek with you from Chapter 2 of my new book for Physical Therapists where I cover in depth - How I Became The Recognized, Trusted, Authority Figure In My Town!... (If you've got the book already - you can find this section on page 31, if you haven't got your copy yet, go here: www.paulsmarketingbook.com)
Here's a preview from that chapter: "The impact that this marketing strategy has had upon my life has reached well beyond just a better, more financially solid business. Not long after I started this type of marketing, I was approached by two local newspapers who asked me to be a weekly health expert in their publication.
Education based marketing is all about giving value and providing people with helpful information about how to make good decisions about their health. And so, when I was writing the ads to promote my clinic, the editors of the local newspapers liked what they saw. The style of the ads (which I’ll teach you in chapter 8, “The Attraction System”), caught the attention of the editors, and two of them approached me and asked me to write weekly newspaper columns on the topic of health.
Ever since then I’ve written weekly newspaper columns in two of the big newspapers in my area (*I have provided an example of these newspaper columns in your resource pack that accompanies this book – get them at www.paulgough.com/resource). This provided, and still provides, free awareness of my clinic, and it also gave me the added bonus of positioning myself as the trusted authority – almost celebrity – healthcare expert in the North East. Imagine how easy it is to attract patients and raise your rates when you have this going on.
That awareness did this for me, and it can do the same for you."
When your copy arrives, use the hashtag - #paulsmarketingbook and share your selfies with me so I can say thank you personally!