#sagacommunityno

Instagram photos and videos

#sagacommunityno#sosialemedier#branding#markedsføring#merkevarebygging#jentesjef#digitalmarketing#bossesineurope#solopreneur#gründer#gründerliv#entreprenør#business#kkliving#smallbiz#smallbusinessowner#kamillenorge#kkpuls#femelleno#beingboss#bergen#freelancer#entrepreneurship#ambisiøsebloggere#digitalmarkedsføring

Hashtags #sagacommunityno for Instagram

God fredag og et stoort hei til alle nye følgere! 🤗⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Jeg er Lene, hele Norges mensendronning og dama bak CleanCup. 👸🏻 Som grunnleggeren av CleanCup har jeg de aller fleste rollene i bedriften - det er altså jeg som svarer på meldinger og kommentarer på kundeservicechatten, Facebooksiden og her på Instagram, så hvis dere har noen som helst spørsmål om CleanCup, menskopp eller annet, så er dere hjertelig velkommen til å ta kontakt! 💕⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#CleanCupmenskopp #CleanCupno #sagacommunityno #jentesjef #altsåmagasin #introduksjonsfredag


2

Time for the 3rd part of my #fridayintroductions series about my journey into the design profession (see the last two Fridays' for parts 1 and 2) ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In 2007/8 I was in the middle of quite a rough personal situation and looking to move back to Norway. A job came up at what was then the only design agency in my home town, and I decided I had to apply – the timing could not have been better! I was offered an interview and then finally: the job.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Less than a year later the agency's owners decided to dissolve the company. So there I was, having just relocated and being a single mum to a 3-year old – and I was out of a job. Cue panic. 😱 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My then colleague and I decided to start our own agency – because really, what other options were there? We successfully ran and grew that agency together for 7 years, but it became more and more clear that we had conflicting views on what it meant to run a business. I really wish I could say it was a clean exit – but it wasn't. I won't go into details, and I truly wish them well, but it was just not a good situation. At. All. I actually at one point thought I was done with design for good, and applied to do a Bachelor in Social Studies! Long story short: I decided against it, opting instead to go solo: and so in the summer of 2016, Petchy was born. I realised then, that I wasn't "done with design", I just needed freedom to do things MY way in order to thrive.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I might be an "entrepreneur by accident" x 2, but right now I cannot imagine ever going back to a "regular job"! For that, I thank all of my amazing clients, my network (on- and offline) and my always supportive partner, friends and family ❤️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So that's my story. What's YOURS?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#solopreneur #beingboss #lovemyjob #smallbiz #smallbusinessowner #business #smallbusiness #risingtidesociety #bosslady #beyourownboss #workforyourdreams #pursueyourdreams #dontquityourdaydream #findyourfearless #welovebranding #designmanagement #sagacommunityno #bossesineurope


3

Mind officially blown. I just got back home after 4 days at the @slowbusinessadventure, and I'm totally exhausted, my whole body is buzzing and I'm actually rather tearful! I think it's just my mind trying to process what I was just part of. This was a game changer ❤
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Thank you @torillbyewilhelmsen / @fjellflyt for creating this adventure. Thanks @soniansimone, @randi.buckley, @heatherthorkelson, @byreginatv and @alliecoffeeandpassport for mind blowing keynotes and workshops. Thanks to so many (too many to mention!) people for inspiring conversations, belly laughs and aha-moments. Thanks for the views, the pizza, the wonderful local produce. Thanks Marius at @gjendesheim, @revirinterior and @mhebnes for saving us when we were foolishly stuck without a bus. Thanks for the music. Thanks for the polar plunging and hot tub, the fresh mountain air and the stunning surroundings. Wow. Just wow.
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#slowbiz #slowbusinessadventure #solopreneur #entrepreneurship #freelancer #beingboss #lovemyjob #smallbiz #smallbizowner #smallbusinessowner #business #smallbusiness #risingtidesociety #creativebusiness #bosslady #buildyourempire #beyourownboss #workforyourdreams #goaldigger #pursueyourdreams #calledtobecreative #dontquityourdaydream #findyourfearless #branditwithpetchy #sagacommunityno #bossesineurope #communityovercompetition


9

Do you use cloth bags?
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If not, you should! 🤩 They are affordable and easy to bring wherever. Not to mention versatile! Just look at all the ways you can use them:
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🛒 At the grocery store - when bulk shopping dry goods and unpackaged fruits and vegetables.
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👩‍🍳 In the kitchen: perfect for storing fruit and vegetables, keeping baked goods fresh and replacing freezer bags.
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🎒 On the go: for your packed lunch, storing toiletries, as a shoe bag or organizing all the nibs in your handbag/backpack/suitcase (goodbye chaos 👋🏻).
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How do you use cloth bags? 🤗
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#clothbag #clothbags #nosingleuse #noplastic #noplasticbag #bringyourown #bringyourownbag #refusesingleuse #tavaha #plasticfree #livingplasticfree #plasticfreeliving #ecobag #ecobags #organiccotton #cottonbag #cottonbags #goingsustainable #goingplasticfree #goingzerowaste #zerowaste #plasticfreehabit #ecofriendly #ecofriendlyliving #greenliving #sustainableliving #grønnerehverdag #sagacommunityno #sustainableinfluencers #plastfornuft


0

I går var det Saga meet up i STAVANGER 😱🌸 I regi av @floetre og @susisomedian! Vi er så takknemlig for at slike mini-arrangementer popper opp rundt om i landet. At Saga gir en liten paraply for at man får møttes utenfor Internett også 👏 Vi har enda et arrangement i Sandefjord og i Bergen denne høsten, og ryktene snakker litt om enda et i Oslo 🤓👋 Er det en by du synes vi mangler?


1

«I think every strong woman in history has had to walk down a similar path, and I think it’s the strength that causes the confusion and the fear. Why is she strong? Where does she get it from? Where is she taking it? Where is she going to use it?» - Princess Diana. #princessdiana #sagacommunityno #grunder #firma #markedsføring #sosialemedier #socialemedier #jobbehjemmefra #bedrift #frilanslivet #kommunikasjon #motivasjon #samfunn #kvinneribusiness #karriere #økonomi #entreprenør #drivebedrift #ambisiøsebloggere #forfatter #indieforfatter #kamillenorge #inspirasjon #femelleno #inspiration #quoteoftheday #quote #kkpuls #jentesjef


4

Happy weekend! What are you all up to? I'm super excited, because I'm packing to go to the @slowbusinessadventure on Monday! *insert happydance emoji here*⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Anyways, apart from the odd scheduled post, I won't be on here much next week – but do follow along in my stories for tales from the Norwegian mountains! ⛰ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#solopreneur #entrepreneurship #freelancer #beingboss #lovemyjob #smallbiz #smallbizowner #smallbusinessowner #business #smallbusiness #risingtidesociety #creativebusiness #bosslady #buildyourempire #beyourownboss #workforyourdreams #goaldigger #pursueyourdreams #calledtobecreative #dontquityourdaydream #findyourfearless ⠀⠀⠀⠀⠀⠀⠀⠀⠀
#sagacommunityno #bossesineurope #communityovercompetition


9

It's that #fridayintroductions time of the week again! Today, I'm posting part two of my journey into the design profession (see last Friday's post for part 1) ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So after earning my degree in Design Management, I was ready and eager to dive into the world of design, and my very first job. Except... the design world was overcrowded and finding a relevant job without relocating was not easy. Reality check deluxe.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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For the first two years after Uni, I combined freelancing with so. many. crappy. temp. jobs. Seriously. I've worked as a double glazing telesales rep – where my boss was a 16-year old brat who conned, recorded and mocked potential clients. I lasted 6 weeks before reporting him and leaving. How many windows did I sell? None. 🙈 I've worked as a receptionist, a PA, I've scrubbed dishes in a school kitchen (I lasted 3 days, they told me not to come back after I pointed out serious food safety hazards 👀), an administrator at a modelling agency, sales support for a pneumatics company... and more 😅⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Finally, in 2004, I landed my first "real" design job, as Creative Designer for the UK branch of an international apparel branding company. The years I spent there were awesome! Our small team of designers got to work with some of the world's biggest fashion brands, and we were given a lot of creative freedom. I learnt so much during my years there! ❤️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Fast forward 4 years and I found myself in the middle of an ugly break-up, and decided it was time to head home to Norway. More on the move, and the last (for now) leg of my design journey, next week!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#solopreneur #entrepreneurship #freelancer #beingboss #lovemyjob #smallbiz #smallbusinessowner #business #smallbusiness #risingtidesociety #creativebusiness #bosslady #buildyourempire #beyourownboss #workforyourdreams #goaldigger #pursueyourdreams #calledtobecreative #dontquityourdaydream #findyourfearless #welovebranding #designmanagement #sagacommunityno #bossesineurope


2

I'm absolutely thrilled to welcome another new client for a rebranding project! 🎉 It's always such a huge honour to be trusted with something as important as someone's brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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→ Anyways, this means that I'm now taking bookings for projects with November and December start dates. Knowing how December tends to pan out (helloooo school events and xmas prep!) = limited availability, you may have to be quick if you want to work with me in 2019. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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[Pssst! It's your last chance to book at 2019 rates too! 😉] ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#ilovemyclients #awesome #solopreneur #entrepreneurship #freelancer #beingboss #lovemyjob #smallbiz #smallbizowner #smallbusinessowner #business #smallbusiness #risingtidesociety #creativebusiness #bosslady #buildyourempire #beyourownboss #workforyourdreams #goaldigger #pursueyourdreams #petchyfied #branding #identitydesign #brandidentity #merkevarebygging #identitetsdesign #logo #sagacommunityno #bossesineurope #worldbranddesign


2

Ingunn is the founder and owner of @blueevents.no, where she tailors exclusive and inspiring corporate events and executive summits – with a twist. There wasn’t technically anything wrong about her previous brand identity, but it did her no favours in terms of differentiating her brand from a whole bunch of other corporate event planning agencies. There was no sign of the person behind the brand, and that was such a shame because Ingunn is super cool!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Before, Blueevents.no took centre stage and Ingunn was left in a dark corner (quote the famous movie line, anyone?). This rebrand turned the attention to the lead role! In the chosen design concept, I’ve brought in an element of attitude with a raw brush font for the logo and large headlines, but kept it balanced with a sleek grotesque typeface for the main typography. A slate grey and vivid turquoise colour palette makes this a show stopper, and is in line with Ingunn’s preferences. Her previous logo design featured the silhouette of two houses, and one of these was retained and turned into an abstract decorative detail in the new brand identity. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📸 Edgy brand portraits by @fotografparedes complete the transformation. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#petchyfied #branding #identitydesign #brandidentity #merkevarebygging #identitetsdesign #logo #sagacommunityno #bossesineurope #solopreneur #worldbranddesign


2

Did you know you can plant trees every time you ask the Internet for answers? 👉🏻 @ecosia
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Or, HELP plant trees, to be correct 🌱
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Deforestation is an increasing problem with consequences like air pollution and soil erosion. Not to mention the fact that trees produce oxygen. So if they disappear… Let just say: we would have a huge problem! 😳
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Luckily there are people devoting their time to turn arid places back into the forest they used to be. @ecosia is a search engine that use their profits to plant trees. So far more than 60 million trees have been planted thanks to @ecosia and their users!
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And all you and I have to do in order to contribute, is to go to www.ecosia.org whenever we have a question. That is doable, right? 💁🏼
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Will you make @ecosia your main search engine from now on?
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(If you want to know more about @ecosia and their reforesting work, go to www.info.ecosia.org or check out their Instagram updates 🌱)
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📷: Arnaud Mesureur on Unsplash #ecosia #ecosiatrees #ecosiauser #ecosiasearch #switchtoecosia #treeplanting #planttrees #plantingtrees #deforestation #reforestation #reforesting #savethetress #savetheforest #savetherainforest #savetheamazon #savetheamazonas #savetheamazonia #savetheamazonforest #savetheamazonrainforest #sustainableliving #goingsustainable #noplanetb #ecofriendly #greenliving #goinggreen #grønnerehverdag #reddverdenduogsaa #sagacommunityno #jentesjef #sustainableinfluencers


8

Design isn't (well, it definitely SHOULDN'T be) just about looking good. When I decided to study design management, this is perhaps what intrigued me the most – bridging the gap between business and design, and using design as a strategic tool to achieve goals and solve challenges.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So what might this mean in real life? It means that you use design with intention, linked to strategic goals, to get real and tangible results 🎯⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So let's say you sell a physical product. You currently sell 1000 items a month at €10 each = €10.000, but you know your product is worth more. So you do your research and identify a niche in the luxury brand segment. You invest in design to create packaging and marketing collateral that will resonate with your newly identified ideal customer. You also work with a structural packaging designer to reduce material usage for your packaging, and to make it more space efficient for transport. Then say after the rebrand, your product now retails at €15 per item. But not only that; by attracting new clients you've also increased sales by 25% so now you sell 1250 items a month at €15 = €18.750 (and that's without considering the reduction in packaging costs). So even if you invested €8.000 in design services to make this happen – it would have paid for itself in under a month! As a bonus, your brand and products are probably looking better than ever too. Bring on the bubbly! 🥂⠀⠀⠀⠀⠀⠀⠀⠀⠀
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That is what design can do when applied with intent and strategy. And this is why I will always want to discuss the business side of things with you too, before we start the design process. DISCLAIMER: These are of course fictional figures, but they're not unfeasible at all. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What could strategic design do for YOUR business? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#designmanagement #designstrategy #designwithintent #branditwithpetchy #petchyfied #branding #identitydesign #brandidentity #merkevarebygging #identitetsdesign #logo #sagacommunityno #bossesineurope #solopreneur #worldbranddesign


1

For André / @fotografparedes I wanted to create something understated, yet quite special ✨ A brand that would stand it’s ground, but that would still allow André’s amazing photos to take centre stage. The result is a clean and minimalistic wordmark with an added little twist: the mid-section of the word was removed and the resulting negative space tells a story of the unseen, of those minute details that are often overlooked – the very details that André captures and brings to life through his camera lens.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The branded collateral is kept minimal and clean, with extensive use of white space – again: we wanted to make sure his photos had room to really shine! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#petchyfied #branding #identitydesign #brandidentity #merkevarebygging #identitetsdesign #logo #sagacommunityno #bossesineurope #solopreneur #worldbranddesign #photographer #welovebranding


6

Syntes du det er vanskelig å nå ut til idealkunden din og skape massive resultater? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Kanskje du ikke helt vet hvem du skal nå, og hvorfor du skal nå dem? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Selv brukte jeg lang tid på å finne ut av dette. Hvilke produkter skulle jeg ha fokus på, og hvilke tjenester skulle jeg gi, hvem kunne jeg hjelpe og hva kunne jeg egentlig hjelpe dem med? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Dette var spesielt vanskelig da jeg jobbet i et annet firma i mange år, fordi produktene jeg hadde kunne nå ut til ALLE. Noe som gjorde det skikkelig vanskelig å finne ut HVEM jeg skulle fokusere på. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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For du vet, skal du nå ALLE når du INGEN. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Så jeg lærte meg noen teknikker som funker som fy: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1. Idealkunden din er ofte lik deg selv slik du var FØR du forvandlet deg til den du er i dag. Så hva kan dere kanskje ha til felles? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2. Velg et produkt du vil ha fokus på, slik at du kan ha laserfokus på én spesifikk type person som trenger akkurat det produktet. Det gjør at du fokuserer bedre og skaper mer salg ettersom du faktisk vet nøyaktig hvem du snakker/skriver til i markedsføringen din. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3. Ta en undersøkelse av følgerene dine. Hvem følger deg i dag? Er det dine idealkunder? Eller er det mange mennesker som egentlig ikke er intr i tjenestene dine. Hva vil de ha, og hva kan du gi dem? Det hjelper faktisk STORT. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Senest i går hadde jeg en kjempe bra undersøkelse, det er ikke førstegang jeg har hatt det, men denne gang i forbindelse med utvikling av et nytt produkt i Millennials Masterclass. Man får bli så vanvittig godt kjent med følgere, og for ikke å snakke om måle hvor man er, retning feil eller rett vei. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Syntes du tema idealkunden er vanskelig? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#digitalmarkedsføring #markedsføring #alicehamranno #sagacommunityno #innholdsproduktsjon #digitalmarketing #dagenstips #litenbedrift #lokalbedrift #sosialemedier #branding #personligbranding #innholdsprodusent #salgsstrategi #kunder #kvinnerløfterkvinner #empoweringwomen #gründer #grunderlivet #jobbhjemmefra #mentor #onlinekurs #millennialsmasterclass


15

Altså wow. Så sjukt gøy å bli invitert til å snakke på lanseringsarrangementet til regjeringens handlingsplan for kvinnelige gründere! 🥰 Jeg fikk lov til å fortelle litt om utfordringer jeg har møtt underveis, som en ung gründer med et produkt som prøver å gjøre livet mer komfortabelt for kvinner. Det har ikke manglet utfordringer, men det som skiller seg ut, er den manglende kunnskapen om kvinnehelse og sykdommer som i all hovedsak rammer kvinner. Det har gjort research vanskelig underveis i produktutviklingsprosessen 😬
Næringsministeren og likestillingsministeren la frem noen av tiltakene som er tenkt å fremme gründerskap i Norge, så nå blir det spennende å se resultatene av det fremover.
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#jentesjef #sagacommunityno #gründerliv #femalefounder #startupcampus


10

Starting the week with a blast from the past, and this brand identity I created for @tustnaladestasjon back in 2017 😊 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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On the island of Tustna, just as the narrow road has taken you on so many winding twists and turns that you think you’re lost, is a beautiful beach area that has been used for recreation since the dawn of day. This is where you’ll find Tustna Ladestasjon. If you’ve arrived here on a quest to get some extra oomph for your electric car, you’d have to keep going – this charging station is for your body and soul. 🍃 In these gorgeous surroundings, Pål and Mona Kristiansen are realising their dream: to create a retreat that offers peace and quiet, good food, and experiences for your senses. A digital detox, off the grid. A slightly odd but alluring thought, right?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The brand identity is centered around a hand drawn logo, complemented by design elements that evoke associations to a tree’s growth rings… topographic lines on a map… or rings on the surface of a quiet lake – leaving room for interpretation and inviting the mind to wander. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#petchyfied #branding #identitydesign #brandidentity #merkevarebygging #identitetsdesign #logo #sagacommunityno #bossesineurope #solopreneur #worldbranddesign


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Time for #fridayintroductions! 🙋🏼‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'm Petchy – and I help ambitious business owners build kick-ass brands that attract and engage those dreamy clients! Today, I thought I'd share about my journey into the design profession:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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From a very young age, I knew I wanted to work in a creative profession. I was always creating stuff: drawing, sewing, painting, carving... you name it. I even made artful "cakes" out of wet toilet paper, toothpaste and the metal casings from tea lights – and left them to dry under our bath tub 🙈🎂 (Sorry, Mamma!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In my early teens I decided I wanted to become a graphic designer, but my school career advisor and my then teacher were hell-bent on discouraging me, telling me what a waste it would be and that I should be choosing a more academic route. 😡 Jeez, I may have been shy back then, but I was also stubborn (still am!) – and I am so glad I didn't listen to them!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So off I went to college, to study art and design for 3 years. While researching for university degrees in graphic design, I stumbled across something else: design management. I had never heard of this before, but the strategic aspect really appealed to me! Design management is all about bridging the gap between business and design, using design as a strategic tool rather than merely something decorative. Three years later (in 2002, which makes me feel so old!) I graduated from De Montfort University with a BA (Hons) in Design Management.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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[ ... to be continued ]⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'll save the rest of my journey for next week – so stay tuned if you want to know how I got from recent design graduate to business owner 🎢⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#solopreneur #entrepreneurship #freelancer #beingboss #lovemyjob #smallbiz #smallbusinessowner #business #smallbusiness #risingtidesociety #creativebusiness #bosslady #buildyourempire #beyourownboss #workforyourdreams #goaldigger #pursueyourdreams #calledtobecreative #dontquityourdaydream #findyourfearless ⠀⠀⠀⠀⠀⠀⠀⠀⠀
#welovebranding #designmanagement #sagacommunityno #bossesineurope


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In theory, I couldn't agree more with this quote. In real life, on the other hand... 🙈 I find it so hard to let go of that pesky little perfectionist whispering in my ear. It's a love/hate kinda relationship, to be honest. Mr. Perfectionism pushes me to do better work, but he also stops me from reaching my goals!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This week though, I am so flippin' proud! I silenced Mr. Perfectionism for (just) long enough to finally do something I had been wanting to do for years: I only went and started a YouTube channel! 👊🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Truths:⠀⠀⠀⠀⠀⠀⠀⠀⠀
❶ It was scary as fuck⠀⠀⠀⠀⠀⠀⠀⠀⠀
❷ My first videos suck⠀⠀⠀⠀⠀⠀⠀⠀⠀
❸ I didn't die⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Is Mr. Perfectionism holding you back? What is one thing you could do to challenge your inner perfectionist in the next coming week? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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PS: If you want to check out my videos, there's a link in my bio. I'd truly appreciate some love and encouragement, because I'm pretty sure this is the scariest thing I've done biz/branding wise! ❤⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#solopreneur #entrepreneurship #freelancer #beingboss #lovemyjob #smallbiz #smallbizowner #smallbusinessowner #business #smallbusiness #risingtidesociety #creativebusiness #bosslady #buildyourempire #beyourownboss #workforyourdreams #goaldigger #pursueyourdreams #calledtobecreative #createcultivate #dontquityourdaydream #findyourfearless ⠀⠀⠀⠀⠀⠀⠀⠀⠀
#welovebranding #sagacommunityno #bossesineurope


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Are you ready to get back on track? 👊🏻
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Whether you have been traveling, staying at home or even worked all summer, I hope you had a great time 🤗 Equally important I hope you have an everyday life you enjoy getting back to.
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I am one of those who loves routines and stick to my cloth bags, @cleancup.no and vegetables even on vacation. Because it is good for the planet and because I honestly prefer them over the not so eco-friendly alternatives 🙌🏻
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But I know it can be challenging to hold on to sustainable routines when you are away from home. Especially if they are recently incorporated - and not automated habits yet.
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If that has been the case for you this summer, do not worry: you can always start over 💚 And now is the perfect time!
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Have you managed to hold on to your sustainable habits or do you need to refresh some of them? 🤗
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📷: Gaelle Marce on Unsplash #goingsustainable #goinggreen #sustainablehabits #noplanetb #savetheplanet #youractionsmatter #consciousliving #crueltyfree #ecofriendly #ecofriendlyliving #greenliving #livingwithless #plasticfree #plastfornuft #sustainable #sustainableliving #simpleliving #slowliving #zerowaste #greenfluencer #greenfluencers #greeninfluencer #greeninfluencers #grønnerehverdag #sagacommunityno #reddverdenduogsaa #klimasmart #influencersforfuture #sustainableinfluencers #veganinfluencer


4

Det begynner å bli noen år siden jeg kjøpte min første hengekøye til å være ute i skogen med, og den har blitt godt brukt - spesielt i det siste når @lene_elisabeth og @lisamalenee stadig inspirerer meg til å dra den frem. Så i går tok jeg den med opp i ett av fjellene rundt Bergen, sammen med en bok, noe frukt, redbull og penner - og det viktigste av alt: ingen dekning på telefonen. Så da ligger man der. Gynger litt, før ideene kommer. Det er noe spesielt med det, kanskje litt ekstra nå om dagen siden jeg har følt meg veldig utmattet, rådvill og ensom på denne veien jeg jobber på. Om du er i Bergen, med hengekøye, gi meg en lyd da, så kan vi henge 🤓 (er det noe slikt som kalles «dadjoke»?)


22

Når man faktisk spør kvinner om ting de har blitt spurt om på jobbintervju kan man få helt bakoversveis. Først går man gjennom det man skal, ordentlig og flott.. før det bare dumpes ut spørsmål som ikke har noe med hvor godt man kan gjøre jobben. Som når vedkommende spør om når du tenker å få barn, om du har barn hjemme som blir syke, om du er i snittalderen for å få barn, om hvor mye syk barna dine er fordi det er sykedager, om du er nygift, om du har partner. Ting som ikke har noe med hvor bra du kan gjennomføre jobben. Så vi lurer på, hvilke spørsmål har du fått på jobbintervju som er på kanten eller helt utenfor poenget? Sleng de inn under, eller send til oss på DM så deler vi de anonymt! 👩‍💼👩‍🎨👩‍🔬👩‍✈️👩‍🚀🦸‍♀️👩‍⚖️👩‍🚒


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Woops, nå er det bare timer igjen til vi stenger dørene i Millennials Masterclass. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Hva får du egentlig som medlem? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Vel, først; Du har 3 forskjellige medlemsvarianter. Basic, Premium og exclusive. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Millennials Basic inkluderer tilgang til alt i portalen, alle bunter og moduler. Alle filmer og pdf-er. Alle livesendinger og masterclas sessions. (Med en verdi på flere tusen kroner!) Dette er det eneste månedsbaserte tilbudet. Du kan når som helst melde deg av. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Millennials Premium inkluderer alt hva basic tilbyr. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I tillegg får du 33% avslag og betaler heller for et helt år for å spare penger. Du får også tilsendt et nydelig "Millennials" armbånd i posten i gull, sølv eller roségull. I tillegg til dette går noe av kostnaden inn i kassen til The Children of Uganda. Så du er med på å gjøre en forskjell ute i den store verdenen. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Millennials Exclusive inneholder alt som er i Premium og basic. I tillegg får du 5 coaching sessions og det fantastiske instagramkurset til @Palladinomedia. "Få Kunder Med Instagram" som bare har fått positiv respons. Dette kurset koster 9997,- men investerer du i Millennials Exclusive idag får du kurset INKLUDERT! (whaaaaat.) Sykt, sykt, sykt bra deal. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Link i bio! Jeg senger muligheten til å investere i Millennials Masterclass kl 23.59 ikveld. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#digitalmarkedsføring #markedsføring #alicehamranno #sagacommunityno #innholdsproduktsjon #digitalmarketing #lansering #litenbedrift #lokalbedrift #sosialemedier #branding #personligbranding #innholdsprodusent #salgsstrategi #kunder #kvinnerløfterkvinner #empoweringwomen #gründer #grunderlivet #jobbhjemmefra #mentor #onlinekurs #millennialsmasterclass #mammasjef #jobbhjemmefra #ledelse #brand #utvikling #mindset #resultat


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I did something terrifying 😱 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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One of my biggest hurdles biz wise is exposing myself on video. It's stupid, really. For 3 years I've been procrastinating that YouTube channel I have secretly been wanting to start, because of that pesky imposter syndrome. I even replaced it with a podcast on my vision board, because I wouldn't have to show my face on a podcast 🙈⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Well, screw that. I just did it anyway.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Bit of a soft launch, as there's only one video in my channel as we speak. The video quality is crappy, I'm not exactly making love to the camera, and my intro and outro aren't as profesh as I'd like. To say the least! But I did it. I've barely opened Premiere Pro before, it intimidated the crap out of me – but hey, it was fun and I can't wait to learn more! Major brand related win! 🎉⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So maybe next time I'll get my proper camera out - but right now I just had to do it asap on my mac, before I chickened out 😂 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'd be forever grateful if you'd help me get to 100 subscribers so I can have a custom URL to my channel ❤️ Link in bio, if you want to give me a helping hand and a kick up the backside! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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[Also: thanks to @marie_bergo for the topic of my very first video!]⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#solopreneur #entrepreneurship #freelancer #beingboss #lovemyjob #smallbiz #smallbizowner #smallbusinessowner #business #smallbusiness #risingtidesociety #creativebusiness #bosslady #buildyourempire #beyourownboss #workforyourdreams #goaldigger #pursueyourdreams #calledtobecreative #createcultivate #dontquityourdaydream #findyourfearless #branditwithpetchy #sagacommunityno #bossesineurope #communityovercompetition #faceyourfears #doneisbetterthanperfect


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Sjukt spennende nytt fra Uganda. 🇺🇬👉🏼 Womena har vært tilbake i Gulu for å følge opp lærere og helsepersonell som har fikk opplæring i menstruell helse og CleanCup sist. Fra neste måned skal de begynne opplæringen av skolejenter om menstruell helse og hvordan de kan håndtere sin menstruasjon. ❤️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#menstruationmatters #CleanCupNo #sagacommunityno #jentesjef


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Yesterday was launch day for my client Nekton's complete brand overhaul 🎉⠀⠀⠀⠀⠀⠀⠀⠀⠀
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A rebrand of this scale requires some guidance to ensure correct implementation, so comprehensive and detailed brand guidelines were created to ensure a smooth transition and a cohesive and recognisable look as Nekton move into new markets. The 20+ page document was distributed company wide, and will also be an invaluable tool when third parties are involved; outlining correct use of logos, typography, colours and decorative elements.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Whether you're a large multi-site corporation or a solopreneur working from home in your jammie bottoms, consistency is key! Which is why even my basic brand identity package includes a brand board to help you stay on brand 👌🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#petchyfied #branding #identitydesign #brandidentity #merkevarebygging #identitetsdesign #logo #sagacommunityno #bossesineurope #solopreneur #worldbranddesign #brandguidelines #aquaculture #aquanor2019 #aquanor #nekton


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Colour palette suggestions shown to a client yesterday! Which one will it be? Wait and see! 😉⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This brand identity is going to be pretty epic, I'm so pleased with how it's turning out! 😁 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#colours #petchyfied #branding #identitydesign #brandidentity #merkevarebygging #identitetsdesign #logo #logodesign #sagacommunityno #bossesineurope #solopreneur #worldbranddesign


1

Forestill deg, du sitter på kontoret (eller kjøkkenbenken aka hjemmekontoret).

Du har en kaffekopp i hånda og et smil om munnen. Du har nettopp avsluttet uken med mest salg..ever.

Faktisk så lurer du litt på hvordan du skal klare å levere alt (eller produsere MER).

Det var dette du drømte om når du startet for deg selv.

At kundene bare strømmet på, for ditt produkt (eller tjeneste) er jo helt unikt og en gave til bransjen.

Du kikker på laptop’en og tallene som blinker (de blinker nok bare i øynene dine) - all jobben, alle timene, alle telefoner, alle møter, alle tårer, alle tapte salg, alle erfaringer... var verdt det.

Du lukker laptopen med en følelse av frihet, tilfredshet, og tenker inni deg - ENDELIG.

Hvilken følelse selger du? Hva er historien til din kunde?
Har du tenkt på hvilke følelser du selger? Del med oss👇






#grunder #grunderliv #tjenester #produkter #hardjobb #jobbfordegselv #jentesjef #sagacommunityno #natt #næringsliv


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Calling all notebook junkies! 🙋🏼‍♀️
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I'm such a sucker for a pretty notebook. They're so easy to just pick up when you come across a cute one 🤩 - and they feel like a useful, justifiable purchase, right? 🙈 Anyways... I happened to see in her stories that @neshawoolery shares the same affection, and I wrote on a whim that "there should be a pretty notebook swap 🤩" - and then I thought well why NOT? A notebook fairy! 🧚🏻‍♀️🧚🏻‍♀️🧚🏻‍♀️
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So who would be up for it? Just a fun, informal swap: you send a pretty notebook to someone - and get one from someone else. If that sounds like fun, and you'd be happy to post a notebook internationally, leave a comment or DM me and if enough people think this is a fun thing to do I'll see if I can't set one up!
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#ilovenotebooks #notebookfairy #justforfun #letsconnect #branditwithpetchy #sagacommunityno #bossesineurope #communityovercompetition #solopreneur #entrepreneurship #freelancer #beingboss #lovemyjob #smallbiz #smallbizowner #smallbusinessowner #business #smallbusiness #risingtidesociety


3

"Today, communities are the new segments" skrev Philip Kotler (mannen som skrev det som er kjent som markedsføringens bibel) i 2017. ⠀ ⠀
Dette leste jeg tilfeldigvis når jeg satt og lurte på om @sagacommunity.no var noe å satse på. Det var en bekreftelse på alt jeg hadde tenkt på det året, det ene avsnittet som avgjorde at jeg ikke hørte på alle tipsene jeg fikk, men satset på akkurat det jeg følte for. ⠀ ⠀
De siste årene har vært veldig spennende for markedsføring, og et spørsmål som ofte dukker opp om dagen er "Er influencere brukt opp? Hva gjør vi nå?". ⠀ ⠀
Influencere er ikke brukt opp, men man ser at de gjerne ligner mer og mer på hverandre, samme stil, samme språk og samme reklame (foruten @annijor da, som er et godt eksempel å følge med på om man vil se noen som gjør alt om til "seg", uavhengig av hvem hun annonserer for). ⠀

Det er heller ikke sånn at man må ut med store summer på influencere for å få effekt, man ser mer og mer bruk av mikroinfluencere, som har en mye mer konsentrert målgruppe. Det er her vi ser at communties begynner å ta form. ⠀ ⠀
De små mikroinfluencerene er ofte bedre til å kommunisere med følgere og de som samler seg rundt og skaper et community. De har felles interesser, de er ofte på samme side, de trives sammen og det vokser frem vennskap. ⠀

I motsetning til segmenter, så dannes communties helt naturlig (Kotler, 2017), og de bestemmer selv sine egne grenser. De er også immune for spam og irrelevant annonsering. De er såpass konsentrert at man må få lov til å annonsere mot de, og det du annonserer for skal være høyst relevant. Du kan ikke gå inn som en alt-mulig-butikk i en lukket gruppe for sminke. ⠀ ⠀
Sephora er et godt eksempel også, som jeg har snakket om tidligere. De var tidlig ute med en egen Facebook gruppe for sminke entusiaster. Det var en "ikke kommersiell" gruppe, i den forstand at de ikke brukte gruppen som reklameplakat. ⠀ ⠀
Du kan lese litt mer praktisk om det på LinkedIn min, du finner meg som vanlig under Malene Fjærtoft (linkedin.com/in/malene-fjaertoft/ - enkel lenke!). Her deler jeg litt mer konkrete erfaringer og resultater. ⠀




3

Et lite mandagstips. Hvis du syns det er vanskelig å komme på noe å poste, skriv noe som:⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🍊 Inspirerer - har du fått til noe du syns var vanskelig? Kan være noe lite eller stort.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
🍊 Informerer - er det noe du er skikkelig god på? Vis din ekspertise! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
🍊 Underholder - del noe morsomt du har sett, lest eller opplevd i det siste.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Hva ønsker du å oppnå med dine poster? Å inspirere, informere eller underholde? 😊️⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#stenersenmedia #digitalmarkedsføring #innholdsproduksjon #innholdsprodusent #merkevarebygging #digitalmarketing #markedsføring #sosialemedier #positiv #fakta #info #inspirasjon #branding #kommunikasjon #kommunikasjonsstrategi #gründer #jentesjef #sagacommunityno #instagramutfordring #mandag #bergen #bodø #norwegian


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