What does your business believe in? And how have you expressed that on your website and to your audience? This is what branding is about: It’s the EMOTIONAL IQ of your business.
If you can convey what your business believes in with CLARITY then you could potentially tug on someone’s heart strings… The way that this business did with me.
Here’s what @BogoBrush believes in:
We believe the world deserves a toothbrush worth caring about. We believe that starts with knowing where it came from, and how it was made. We believe it grows from an attention to aesthetics that will make you smile, and deepens with the beauty of giving back to someone in need. We believe that what is good for the planet, is good for us. We believe in the little toothbrush that could.
Today, this #SociallyConscious business sells a biodegradable and a recycle toothbrush that’s buy one, give one to someone in need.
I never really thought about it but now that they mentioned it, yes, I stand by a toothbrush that’s biodegradable.
The violent center of the Flame Nebula , with enough star stuff left over from Supernova explosions to make Planets, Moons and why not, Life
This beauty is part of the Molecular Cloud Complex, a star-forming region that includes the famous Horsehead .
Few animals in the ocean are as exhilarating to swim with as the swordfish, The King. Happy to have had a handful of chances over the years while working with the Pfleger Institute of Environmental Reseach (PIER) as they study these magnificent fish. The one shown above carries with her several new tags that will help peel back some of the mysteries of their very long migrations. Please have a look at www.pier.org for more information on swordfish and their work.