#repost from my final takeover post on @southeastphotoconvention 😀✌️ been a blast
Why Word of Mouth and Social Media Marketing are Musts for Small Businesses
In the 2017 “State of Small Business Report” presented by Wasp Barcode Technologies, I noticed a fascinating fact: Word of Mouth Marketing (WOMM) and Social Media Marketing are tied at 48% for the third most important marketing tools small businesses use, after website (56%) and email (50%).
WOMM, which has been around since the beginning of time when one caveman told another about the benefits of fire, has been a mainstay of advertising and marketing in the modern era. In fact, Nielsen reported that 83% of respondents to a recent online survey of people in 60 countries say they trust the recommendations of friends and family the most.
In the same report it was found that about 50% of Millennials, who have had the Internet at their fingertips for all or most of their lives trust ads they see online, and specifically on social networks.
Put all of that information together, and it’s really a must for today’s small business owners to use social media platforms, particularly if they are interested in connecting with America’s largest generation, as the most effective and efficient way to help support WOMM.
In other words, don’t look at the two as mutually exclusive; leverage the power of social media to get educate and engage with customers, both existing and prospective. The easily shareable nature of social media content supports the whole concept of WOMM — just be sure that stories you post are honest and credible. (No fake news! And actually Facebook is buckling down on this disturbing phenomenon now for many reasons, including the fact that it’s hurt its own word-of-mouth reputation so much.)
When it comes to efficient ways to spread the good word about all your brand or business does, social media marketing should be your go-to strategy — even if it’s just on one platform be it Twitter (a great way to “chat” with customers), Instagram (especially powerful for those companies with visual products and services), LinkedIn (great for B-to-B marketing), Snapchat (connect with younger audiences) or FB