Time to say goodbye to firedrill-like social media strategies! Start building out your social calendar stat and operate with more clarity about your biz goals.
I talk a lot about strategy because it’s pretty dang important. As the social media landscape continues to change, so will the costs.
Without a solid strategy in place, you’re gonna pay for it (literally).
Here are 5 tips to get your strategy dialed in:
Do Market Research: Before you start publishing content, you need to do a deep dive into what your competitors are creating. Where are they publishing? What’s their channel strategy? How often do they post? How do followers react?
Set Achievable Goals: We’ve shared this before, but it’s called the SMART framework. It’ll help you set specific goals. When you break it down, it spells out: Specific, Measurable, Attainable, Relevant, and Time-Bound. each goal you create should focus on a single metric or aspect of your social media strategy.” Define an Audience for Every Campaign: If you’re serving ads to the wrong audience, your engagement and content will fall flat. To ensure that doesn’t happen, spend some time creating your ideal buyer persona.
Decide on Campaign KPIs: Every goal needs to be accompanied by specific KPIs (Key Performance Indicators). Let’s say you’re tracking brand engagement, you’ll want to use a social monitoring tool to track @mentions, shares, links, and impressions. When you’re able to tie your KPIs to specific metrics, it’s a lot easier to get buy-in from the boss.
Try New Things Based on What Works: That’s a no-brainer, right? Your strategy will need to evolve on the regular. Make it a point to constantly evaluate your efforts to determine what’s resonating with your audience. If you’re posting to post, just stop.
There you go, folks!! #socialmediamaven #marketingwithsoul #MarketingQueen #smallbusinessmarketing #marketwell #SouthDakotamarketing #SouthDakotaDesigner #HotSprings #smallbusinesstips #smallbusinesstips #smallmediaagency #MagicMarketing #mediabusiness #entrepreneurgoals #entrepreneurship #marketingmotivation #Misfitmarketing