Whenever a doubting Thomas (skeptical mind) ask me “But what if I don’t even have a USP”? My simplest reply to them is “Then you’re just like everybody else”. Businesses without USPs will always be forced to the (less profitable) “cheap” end of the market. After all, without a USP the only reason why anybody would buy from you rather than your competitors is that you are cheaper. In contrast, people pay more for things like BMWs and Nike shoes because they have USPs based on quality, durability, style, kudos etc.
As an individual or a business owner, you need to be deliberate about differentiating yourself from your competitors, otherwise, you simply appear to be that insecure sales-person hoping for sales.
Do you find it difficult to identify your USP? Then you need to get my New E-Book Titled USP (The Ultimate Secrets to develop a Unique Selling Prepositions and Cash out) Launching on Sunday 15th December 2019
You can preorder now for $7 (N2500), as price goes up to $12 (4300) immediately after launch
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