Social Media Savvy with @brookmccarthy .
Twenty-first century marketing isn’t about cyclical discounting and promotions. It’s about building a community around your business by being useful, valuable and relevant to the exact group of people most suited to your business. It’s about collaborating and listening more. It’s helping people to navigate through decisions, from “hearing about”, to liking, knowing, trusting and buying.
Done well, social media marketing helps widen the reach of your business, encourage word-of-mouth referrals, educate your prospects and help to overcome misconceptions or apprehensions. Social media marketing builds trust and establishes your credibility. Effective social media marketing enables a conversation where strangers become clients, and clients become fans and friends (who bring friends)!
Social Media Savvy course covers:
The hows, whys, whens and whats of social media – and especially, how much is enough.
How to break through the social media clutter and stop the scroll, crafting posts and updates with impact.
How to make your business point-of-difference and unique value clear, without getting all self-consciously stiff-under-the-collar.
The hallmarks of a shareable post.
How to migrate social media followers into email subscribers.
Your storylines and ideas to use in newsletters, websites, blogs and articles, and social media.
How to apply laser-like focus to your online time so you aren’t wasting hours (and avoiding photos of your ex-husband’s new wife’s daughter’s wedding)
The minimum you need to do to use social media for marketing your business effectively.
Social media automation, to set and forget.
How to rein in any anxiety and comparisonitis so that you can enjoy social media and use it naturally and authentically.
10 - 5pm