This 5-3-2 Social Media Trick Will Save Us Hours.
We’ve all got that one friend that brags about their high-flying job, their awesome love life or the swanky car they just bought … and if you can’t think of who it is in our group then chances are, it’s ourself. Us.
Anyway my point is those self-obsessed people are really irritating. Eventually we switch off and stop entertaining it, right?
So when it comes to marketing our products or brands or services, why do we think it’s ok to be self-involved on our social feeds?
Understandably we want to produce branded content so that we can sell more stuff, but to do that we need to grow a large following of loyal fans – and we’ll never achieve that if we don’t indulge their interests once in a while.
So that’s why my 5-3-2 trick exists. Sorry football fans but we’re not talking about those kind of pattern.
When it comes to social sharing, the 5-3-2 trick is a ratio to follow for a well-rounded social strategy that will keep our fans engaged – and help us build more followers.
So for example, if we publish 10 posts per week then:
5 posts should be content from others that is relevant to our audience.
3 posts should be content from us that is relevant to our audience, but not sales focused.
2 posts should be personal, fun content that helps humanise your brand.
The key takeaway here is that everything we publish on our social feeds should be posted with our audience firmly in mind.
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