“Complex” does not equal “better,” or even necessarily “interesting.” The beauty (and curse) of a still photograph is that, for all the factors that went into its creation, the entire story is held in that one frame, and it has to be able to stand on its own. If your feet got cold and wet while taking the photo, it doesn’t matter if it’s not good on its own.
This is theme runs through so much of the effort spent on my business. Communication with potential clients, connecting with other creatives, cultivating a social media presence, working on various marketing activities, getting super deep into editing one photo for hours, and trying to work on things that make me different, not just better. - Caleb Keer