I thought that to ‘be fit’, I had to be like everybody I saw on social media. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
I thought I had to compete.
I thought I had to do ‘booty workouts’.
I thought there was only one ‘right’ way to do things. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
👆🏼thought that posting about these things would be what made me ‘successful’ in the fitness industry. I was doing online fitness coaching and I thought it would help me get more clients & sponsors. And because everybody else was doing it, I thought it would be what makes me happy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
I tried to be like everybody else to stand out and to find my own personal happiness.🤨 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀
...That makes NO sense. ❌ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
To ‘stand out’ & build a brand that makes a true impact on people’s lives, you need to be DIFFERENT. You need to be YOURSELF. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅Provide content and products/services that create a solution to a particular problem for a particular group of people.
👆🏼Fundamental. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you try to be like everybody else, you’ll blend into the crowd. Instead, if you pick a target audience and go all in on helping THEM, then you’ll be able to help them on a WAY deeper level.
👆🏼This is your niche.
...The craziest thing about me competing was that my ideal client was NOT people who also wanted to compete, so it made no sense. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Now, having built a successful fitness business, my niche is people in the fitness industry who are wanting to build a business and brand that stands out from the crowd and is highly profitable. 👌🏼 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
That’s why I created Online Fitness Business School. So YOU can find your people, go all in on helping them, create offers they want, then learn how to stand out on social media so they WANT to buy from you... oh, and also how to write online training/nutrition programs for them that WORK and get them results so that you can build a HUGE business of your own. 🔥
It’s launching on 1st December and in order to be the first to get more info, click the link in my bio and register @laurentickner