Introducing our new Levi's WaterLess jeans!
Most of us wear jeans every day, but jeans, being made from cotton, are an incredibly thirsty item of clothing, which means it's incredibly important for labels and customers alike to seek out responsible denim alternatives. Introducing Levi's Water<Less technology, which reduces water waste in the finishing process by up to 96%. Moreover, Levi's has made this technology open-source, so other clothing labels can adopt it into their production supply chains. Not only THAT, but we've received two classic Levi's Water<Less styles, the Mom Jeans and the 501 Jeans, that we're gonna feel good about wearing all day every day.