It's about THAT moment.
That moment when you want to quit. When you're tired. When you can rack the bar and no one would know any better.
But YOU would know.
It's about THAT moment - and pushing through the discomfort, through the feeling of wanting to quit early, and through the negative voices.
It's about being better than you were yesterday.
It's about Competing for your goals and your life in THAT moment, because both are more important than cheating yourself.
Be better this week. Inspire others to do the same. Live for THAT moment that changes everything!