With all the fires in our beloved California this is to important not to share. If you wish to help, please report the video. #Repost @modernhiker with @get_repost
This is video of a @gcu @gcu_lopes student at @grandcanyonnps. You are about to watch him throw a vape pen into a @unesco world heritage site. Then, you will see him toss another one right afterward.
This video was featured on @lopesbarstool, a direct affiliate of @barstoolsports, which have a combined follower base of nearly 6 million. This video on @lopesbarstool’s page has been viewed over 37,000 times in under 2 days.
We tried to ask @lopesbarstool to take down the video for promoting illegal behavior. They deleted our comments. We asked again, as showing bad behavior on social media can have a copycat effect - and we don’t need that on our public lands. They banned us.
Messages to @barstoolsports have been read but not responded to. This video is a violation of the content policy they list on their own site.
You know, I defend social media A LOT to the old guard in the outdoor community. But even though it can be used for good and to bring people together and inspire them, when brands like @barstoolsports promote videos like this, it’s bad for everyone. A responsible brand would have taken this down by now - not deleted critical comments and banned users for pointing out its obvious offensiveness.
We have contacted the @specialagent_nps and they are aware of this issue. Parks and outdoor agencies are getting better at tracking stuff like this, but if brands won’t act responsibly then it’s up to us in the outdoor community to hold them responsible and demand proper action.
#modernhiker #leavenotrace #litter #groundskeepers #lnt #findyourpark #encuentratuparque #outside #outdoors #vandalism #grandcanyon #arizona #ugc #instagram #socialmedia #badbranding #bebetter