Chances are you have seen, heard of or maybe even participated in the #inmyfeelingschallenge in the past week. (If not, just search the hashtag). So how do you start a viral campaign like this or a trending topic? ——
1. Piggyback off of a relevant/other trending topic.
2. Track it with a unique hashtag
3. Utilize influencers to get the word out there.
4. Make it fun and keep it light!