Umami Burger upped its already cool status to ‘impossibly’ cool earlier this year when it announced a partnership with Impossible Foods, the cool, innovative Bay Area startup which makes meat-like burgers entirely from plants.
Now, both are getting another tick in the impossibly awesome category as actor and musician (and son of Will and Jada Pinkett Smith), Jaden Smith, 19, has joined in the fun with the launch of the limited-edition “Jaden’s Impossible Trio” – sliders featuring Impossible burgers in three distinct styles: the original Impossible (a traditional American burger style); Korean BBQ, which features gochujang glaze, caramelized kimchi, sesame aioli, Korean ketchup, and scallion-cilantro salad; and a traditional BBQ slider with Umami’s BBQ sauce, tempura serranos, and smoked salt onion strings.
From the first time I tasted the Impossible Burger, I knew I wanted to be part of the positive change that Umami and Impossible Foods were creating,” Smith said in a statement. “They are at the forefront of food and technology and continue to move into the future of plant based diets. I’m excited to celebrate this social impact and bring the youth with me.” Link: https://www.livekindly.co/jaden-smith-vegan-umami-burger/
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