From day 1, our mission has been clear to us. We set out with the intentions of creating a community around our products where everyone is accepted no matter their fitness level or shape of their body. We encourage boldness and uniqueness, and we celebrate authenticity.
We are a community that promotes forward motion, whatever that may look like to you. We believe that each person has the ability to be extraordinary just because they believe it.
It's a rebellion of sorts. We are on a mission to tear down the walls of the boxes in the fitness industry. We are going to break free from the labels. To us, if you went out and ran a half a mile this morning, you are welcome to consider yourself a runner. If you went to one yoga class, you are a yogi. If you lifted weights 3 times this week, you are building your body, and therefore, you are a bodybuilder. But none of those terms matter. They do not define you. You don’t have to look like the cover of a magazine to be an athlete, but you do have to put in the work.
We are so honored to have people like @lindsey.heineken representing Movéo and everything we stand for. Proud and unashamed of what some may consider flaws. Her boldness encourages others, and us. Her passion for fitness radiates through her beauty. She is the epitome of Be Bold. Be Unique. Be You.