There's this ah-maze-ing exhibit at the Smithsonian Museum in NYC. I've been learning more about my roots and unlearning about the BS we were taught.
Getting caught up in the pursuit of chasing one's dreams, it's easy to overlook or forget one's genesis.
It's not a coincidence that we do what we do and that we are passionate about our aspirations. All of those seeds were planted long before we were a twinkle in our parents' eyes.
And while the white supremacy that reigns and rules the US does everything it can to erase our heritage, how do we anchor our entrepreneurial energy...
- to stay grounded in purpose?
- to stay connected with our ancestral roots?
- to keep our culture from becoming a tale told only by the vieja loca?
I don't have the answers. I'm just now starting to ask the questions.
Maria didn't teach me anything I didn't already know about colonialism and the uneasiness of Americans with the term and all of it's implications.
What Maria did force me to do was ask those internal Qs.
What am I doing?
My personal brand is more than just strategy and design and pretty shit. My values are rooted in freedom.
Free to pursue my passions.
Free to creatively express myself.
Free to go wherever I want to go.
But with freedom comes responsibilities.
With passion comes purpose.
With entrepreneurship comes integrity.
When one's personal brand has not connection to their culture, they are self-gentrifying their vision.
Give your brand the foundation it needs to not just be profitable but also thrive with purpose.