The final chapter of direcor @taylorfreesolo’s MENTOR series for @thenorthface is live featuring @ruemapp@outdoorafro! Diversity in the outdoors is a complicated conversation and this piece really helps education and inspire. See link in our bio for the full film! ~
Our photographer for New Jersey works as an up and coming fashion photographer in NYC. So I was expecting her concerns to be about getting the right equipment to the location; or what to say to people on the trail in order to capture a candid portrait. But the message from @johannasiring was quite different: “I can’t drive, so we need to find a trailhead near a train station!”. I never expected that challenge. Luckily, Johanna hopped on a bus and was able to get close enough to Delaware Water Gap Trail to capture some of the most beautiful portraits of the project. This image, of the parents with their daughter, might be my favorite of the day. // Words by C4 Director @TimKemple @Merrell@Scubastevie #OneTrail#NJ
Video by C4 Director @renan_ozturk // moving through time and space in New Zealand. Testing the new #GENIE2 motion control and motion timelapse rig by @syrp_. Congrats on the new tech and thanks for the support and friendship over the years 🙏🏽 ~
With a project at this scale, all seemed eerily quite the morning of September 1st. Too Quiet. Thats when we got the call that our photographer for Arkansas had the flu and couldn’t get out of bed. We did a quick scramble and tracked down @sarareeves.photo and I’m so glad we did. Her portraits from the afternoon out on Pinnacle Mountain State Park trail are some of my favorites. //Words by C4 Director @TimKemple @Merrell@scubastevie #OneTrail#AR
Tracking down 50 photographers from 50 states was no easy task. But that’s what we did for about a week straight as this idea started taking shape. The biggest thing I had in mind was how different the locations would be from state to state. I knew the photography from the mountain states would be beautiful, but I was blown away by what @elinsmier captured in Florida. The trails were flooded and crocodiles lurked in the shadows, but nonetheless families were going out and exploring… so amazing to me. // Words by C4 Director @TimKemple @merrell@scubastevie #onetrail // 👉Tim will be streaming LIVE form @outdoorretailer @ 3:00pm MT to showcase the Merrell One Trail art exhibit! Tune in!
To celebrate the wild places and the people that recreate and explore them, we partnered with @merrell to build a portrait of the outdoors through the lens of 50 different photographers.
On September 1, 2018, a photographer from every state in the U.S. set off to document their favorite backyard trails. The diversity of location, people and artists involved in this project is unparalleled to anything we’ve ever done. Stop and think about that for a second: candid portraits from all 50 States — from Red States, Blue States, Old Folks to Young Groms, Thru-Hikers to Families out for a quick leg stretch, and everyone in-between — on a single Saturday in September. How cool is that? We’ll be highlighting some of our favorite images from the project here; but for the full experience we’ll be at @outdoorretailer on November 8th for an art installation featuring the images and artist involved in the project or you can scope it out online at: https://onetrail.merrell.com/ @timkemple@scubastevie#onetrail
From the outside, being a runner in New York City appears loaded with obstacles and headache — but for some, this challenge comes with opportunity. In our fifth chapter of our #RUNWILD series with @jaybirdsport we hit the streets with NYC based run crew @blackrosesnyc to get a taste of urban running at its finest. Members of Black Roses aren’t in it to be cool or to fit in with the norms of running culture. Instead, they are driven to find ultimate performance because of the sights, sounds, and challenges of the diverse running environment in New York City. 🗽 // 👉Link to full film in profile! #RunNewYorkCity#runknox#runblackroses#runcamp4@timkemple@johnnyvalentine@danielltaff@lazerlegs@firstrun
There is a perfect medium to tell every story—whether it’s video, photography or print. We got to break the mold of our go-to mediums for our latest project with @merrell and craft a one of a kind journal. We were stoked to finally get to collaborate with talented designer @yonickhansen and exquisite writer @alexandrafuller, ninja photog @willsaundersphoto and last but not least @scubastevie who helped bring it to life. // We hope these journals hit your mailbox soon! 📬 🗣And shout out to C4 Creative Director @timkemple for the vision 🙌
The ocean, the sand, and the sun are a few elements that come to mind when you think of surfing. But for surfer Dan, he doesn’t need the ocean, or the beach, or the primo weather. He finds all that he needs in the icy waves of Lake Superior Michigan in the dead of winter. It’s quite possibly the most unattractive surfing destination in the world. But with a shift of perspective comes a change of thought on what sending temps are. 🌊🏄🏻♂️ // Thank to @merrell for giving us the opportunity to tell this story 🙏
In a time when it can feel like you need to fly to the opposite side of the globe to find adventure and challenge, Surfer Dan proves that with dedication, grit and a little creativity you might already have all you need outside your own backdoor. // New film dropped this week! Click link in profile 👉