Evelina Utterdahl 🇸🇪@earthwanderess

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Evelina Utterdahl 🇸🇪


Why is it that so many people fear the discomfort of change more than they fear the effects of climate change?

Cause that must be part of it, right?
People are more afraid of the changes needed in our society to fight the climate crisis than they are of the effects of crisis?! It’s more comfortable to keep doing business as usual, like keep eating, traveling, voting and talking the same way we always have than to start questioning our own behavior and the societal norms and traditions and then start challenging that.

I’m genuinely curious as to how the mindset works of people who call themselves feminists while still shopping fast fashion or the parents who not only aren’t fighting with all they have for their kids’ future but actively take part by continuing their habits as normal - which is part of what will be threatening their own children’s future.

How can the fear of discomfort and change be stronger than the fear of people literally dying and suffering from the crisis we are facing?! What is it about change, in our views or behavior that scares people so much?


Evelina Utterdahl 🇸🇪

I can’t believe I’m on day 30 already. The last month has passed by so quickly and now it’s time for me to reflect on this experience and share with you all.

I did this mainly to challenge my whole view on fashion. To be able to step outside of today’s use of fashion, which often means to have a lot of different clothes and vary day to day. To try to stay in trend and keep an eye on the latest fashion.
Because the way the fashion industry works nowadays, it’s not enough of a change to keep our habits but swap to organic and fairly produced items instead.
We need to consume less.
We need to own less.
We need to cherish the clothes we have and go for quality instead of quantity.
Choose clothes we know will last for many years, and that we will love for at least as long.
This throwaway attitude where clothes have such little value to us emotionally as well as economically is doing is taking a massive toll on our planet as well as using vulnerable communities for modern slavery.

I’m not gonna lie.
I have absolutely loved it, felt absolutely no need to wear anything else and I’m not sure I want to wear anything else for a long time.
Not having to spend a single second to consider what to wear every day is so refreshing that I feel like I should try something similar in other areas, so I get more time thinking about more important stuff.
The amount of choices and decisions we make each day is mind blowing and can cause stress in many cases.

And yes, I have washed it several times during this challenge. I don’t know why so many people ask me that 😂

Do you think you could try this kind of challenge?
What are your thoughts on this? Can you see the reasoning behind me wanting to try it out?
What do you think about the fashion industry and how it affects you and other people? Do you think the fashion industry is problematic? 📸by: @carolinefrankesjo
#boycottfashion #slowfashion #secondhandfirst #thriftedfashion #fastfashion #fastfashionsucks #fastfashionkills #xr52


Evelina Utterdahl 🇸🇪


While the flying debate is something that has taken up a lot of space on my platforms, it’s NOT because I think it’s the most important part of fighting climate change

It’s taking a lot of space because it’s something that I get asked about, and interviewed about a lot.
My focus goes way way way beyond just the aviation industry when it comes to the urgent crisis we’re in

It’s not enough quitting flying for vacation. That’s just one do the many luxury things the privileged in our word needs to change.
We need to stop eat animal products, or at the very least eat less of it.
We need to stop our ridiculous amount of consumption.
We need to stop driving so much and move towards more public transportation or at the very least stop driving in them one by one. Surely there are people on your route going the same direction.
We need to stop food waste(this is my biggest challenge)
We need to live in smaller spaces or more per sq.m. also collective housing has shown to be better for mental health.
We need to move our savings from banks or fund who invest in fossil fuels and weapons to those who invest in a green future.
We need to vote for those who have the best plans to fight climate change.
We need to phase our unnecessary plastic and single use items.
We need to demand the Media to start doing their job and report on the fact that we are on our way to end human civilization!! How can any other news be more important than that?!
We need to come together and demand our world leaders to start acting against this ecological breakdown.
We need to spread the awareness about the urgency and danger of the situation.

The least we can do is everything we can and more.

If there’s one thing we can focus on, the most important thing (in my opinion) is to talk about the crisis. Daily. With your neighbors, colleagues, friends, family. We’re currently facing the biggest threat in the history of human kind and people aren’t talking about this!! Most people have no idea how urgent it is and how massive and deadly the consequences are.
People are already dying!!

Whatever we are doing, we need to do more.
Every day. 📸 @thesecrettattooist


Evelina Utterdahl 🇸🇪

@godsommernorge in Norway to talk about fly shame.

I’m making a post with my views on this as not everyone understands Norwegian or Swedish.

Short answer:
I think it’s good.
I think it should be shameful to destroy the planet. But on a societal level, I am not for shaming individuals.

However as with everything the answer is way more complicated than this.

To me there is a big difference between having to fly across the world to see your family when flying is the only reasonable option.

What I do think we need to reconsider is flying for leisure. And for those who fly a lot for work when the meetings can just as well be made via video call.

It’s been 10 months since I travelled for any other reason that just transportation.
Those months have gone to focusing the climate crisis and where I’ve done all I can to do my part. From learning more and then sharing information on my platform to being active in @extinctionrebellion to put pressure on the world leaders.

But to make a conclusion in this.
If there is any point of your life where you could take 1, 2 or 5 years to not fly - that time is now.

We are in such a state of emergency and yet the amount of passengers a and flights are increasing.
A lot of things are happening in technology, so if you can take just a tiny portion of your life to not fly, do it now and if you then choose to start flying again the emissions of flights might be a lot less.

We’re talking about the survival of human civilization here. And we have a few years to fix this.
Only 3% of the worlds population fly regularly(once/year or more).
On an individual level, not flying has the biggest effect on your emissions.

Try one year. Can you do that? Just try it?! 📸 @roxythezoologist

#flygskam #flyshame #flightfree2020 #flyguilt #climateemergency #flygfritt2020 #climatejustice #ecocide #tågsemester #extinctionrebellion #fridaysforfuture #climateaction #actnow #klimatkris


Evelina Utterdahl 🇸🇪

As some of you know, I’m doing a challenge where I’m wearing this dress for 30 days straight.
With this follow some questions from you, surely.
YES, I’m allowed to wash it.
But despite of that I will still try to wash it as little as possible.
Well, partially for the environment because excessive laundry isn’t good for anyone except laundry detergent companies and clothing companies too..
But also because washing your clothes puts stress on the fabrics and make them lose shape, pill or just wear out faster.

In this challenge I’m learning a few things and one of them is how to take care of my clothes to make them look new and fresh for as long as possible.

You’d be surprised to how many things we can do - or avoid doing, to better treat or clothes.

I wrote an article/guide on this over at our blog at @goclimateneutral
Link in bio or go straight to GoClimateNeutral.org/blog/ to find more of my articles

DO YOU THINK you wash your clothes too often?
#lovedclotheslast #fashionrev #1dress30days #fashionrevolution #boycottfashion #ecolaundry #capsulewardrobe #10x10challenge #30daychallenge #30x30challenge #goclimateneutral

Picture by @zatterqvist🌻


Evelina Utterdahl 🇸🇪

Finally finished my guide on what you can do when you want or need to get some clothing you don’t already have, but you don’t want to buy something that is newly produced.
(Link in stories, bio or GoClimateNeutral.org/blog/) You’d be surprised to know how many options there are!

WOULD YOU CONSIDER TRYING a time period (1, 3 or 6 months or maybe a year?!) where you don’t buy any new clothing made from new resources?

YES, NO or are you already doing it?

Picture by @carolinefrankesjo

#fashionrev #boycottfashion #visiblemending #ingetskallförfaras #andrahand #secondhandfirst #thriftedfashion #thriftingtips #howtothrift #renttherunway #sharedeconomy #hireclothes #clothingswap #clothingswitch #sustainablefashion #consciousconsumer #consciousconsumerism #XR52 #hållbartmode #ekomode #medvetenkonsumtion #hållbarkonsumtion #oootd


Evelina Utterdahl 🇸🇪


“As you simplify your life, the laws of the universe will be simpler.”
- Henry David Thoreau (In who’s honor the day is celebrated, as he was born July 12th 1817)

TO SIMPLIFY my life I am doing a CHALLENGE😏

I will wear this black dress for 30 days straight. An entire month of not having to spend a second figuring out what to wear - how sweet does that sound

THE DRESS is 100% linen in the front and 100% cotton in the back.
It’s from @beaumontorganic but I got it at a second hand sale organized by @somethingborrowed.se which is a clothing rental company.
I’ve had it for about 6 months or so and it’s without a doubt my most worn item of clothing.

ARE YOU doing any kind of simplicity challenges?
Could be spending less time on the internet, declutter or get out in nature

WOULD YOU ever do a challenge of wearing the same item of clothing for 30 days?

I will be documenting this challenge in stories with a highlight and then a roundup when the challenge is completed

Picture by @carolinefrankesjo

#simplicityday #simplify #minimalism #reuse #lovedclotheslast #secondhandfirst #nationalsimplicityday #boycottfashion #XR52 #fashionrev #thriftedfashion #sustainablefashionblogger #minimalistlifestyle #minimalisticfashion #ethicalfashion #sharedeconomy #circulareconomy #oootd


Evelina Utterdahl 🇸🇪

Have you ever looked at an item of clothing you own and wondered about how it got there?
From the virgin resources being turned into fibers, the fibers made into textile, the sewing of the fabric into the garment you’re holding?

Have you ever wondered about the people involved in these processes?
Do they like their jobs? Do they feel safe at work? Does their payment allow them to pay for basic human needs like housing, food and medical care?

If you buy from Fast Fashion brands like H&M, Zara, Forever 21, Boohoo and Primark, the answer is most likely a big fuck no.

• Nine out of ten workers interviewed in Bangladesh cannot afford enough food for themselves and their families, forcing them to regularly skip meals and eat inadequately, or go into debt.
• It takes a garment worker 18 months to earn what a fashion brand CEO makes on their lunch break.
• Paying living wages to garment workers would add just one percent on average to the retail price of a piece of clothing.
• 75 million people work to make our clothes. 80% of them are women between the ages of 18 and 35.
• The majority of the people who makes clothes for the global market live in poverty, unable to afford life’s basic necessities.
• In Bangladesh which is one of the most common places for garment factories for Fast Fashion brands, a living wage is around $340/month but the average clothes maker makes only $68 per month.
• On 24 April 2013, the garment factory Rana Plaza building in Dhaka, Bangladesh collapsed. 1,138 people died and another 2,500 were injured while sewing cheap clothes for 31 western Fast Fashion brands.

So ask yourself this: Is the price and convenience worth it?

Every time you buy something you are supporting that brand and what they stand for. Money is what this world is all about(unfortunately).
So voting with your dollar makes a difference. Customer power is real. What we buy, suppliers will give. Join me and thousands of other’s by sharing the horrific facts behind fast fashion and boycott by not buying anything from fast fashion brands.

#fashionrev #boycottfashion #slowfashion #fastfashionsucks #fastfashionkills #XR52


Evelina Utterdahl 🇸🇪

The more I research on places to explore here in my home country Sweden, the more excited I’m getting
I can’t believe I’ve been taking it all for granted for so many years.
I definitely think a lot of us need to rethink the way we travel and spend our holidays.
WHAT PLACE(S) IN YOUR home country do you find the most magnificent?!
#swecation #staycation #homecation #svemester #hemester #lund #skåne #hållbartresande #sustainabletravel #sustainabletravelling #ecotravel #flightfree #noflyzone #ekoresa #tågsemester #resahållbart


Evelina Utterdahl 🇸🇪


Earlier today, Dr. Kiona and Aja Barber (@hownottotravellikeabasicbitch & @ajabarber) had a LIVE where they discussed how social media is free for users, the ethics of consuming content and the struggles of making money while staying true to your values as a content creator.
You can still catch their LIVE over at @hownottotravellikeabasicbitch

Now I can relate to that so hard! To make money as a content creator that cash has to come from somewhere. And if like me you don't want to encourage consumerism* or other stuff that's not helping the environment, most potential sponsors are a no go for me. *of newly produced stuff using virgin material - second hand and upcycling is awesome!

Unless you're a content creator yourself, you might think it's a very easy thing to do. But there is so much time put down for research, writing, editing, photographing, replying to comments and DMs and support other creators on their instagrams. And to be truthful with you, it's getting harder to motivate myself to put down as much effort and energy into something that is taking time and energy away from the work that actually pays.

You might have noticed that I basically never hade any sponsored content on my Instagram and that's because I turn almost everything down.

So, after talking to some friends who’ve kept insisting I should - I have created a Patreon page.

Patreon is a membership platform where the members pay a monthly feed (starting at $1) and get to access whatever content I put in there. I've been wanting to make informative video content for a really long time but haven't found the motivation to do it yet since it's so time consuming but with patreon I'd have a reason to finally do so!

What kind of content would you want me to share on my Patreon?

My sustainable wardrobe, make-up, how I plan my plane free travels, personal life, informational about different topics?


Evelina Utterdahl 🇸🇪

- Mother Theresa
What is your favourite quote related to environmentalism?


Evelina Utterdahl 🇸🇪


I’ve spent several days reading and watching videos, learning as much as I could about fabrics.
The result is a guide through all the most common textiles with their pros, cons and properties.
Click the link in my bio and then on the button “Sustainable fabric guide” or go straight to GoClimateNeutral.org/blog/
DO YOU THINK ABOUT THE FIBERS in the garments that you buy?
#sustainablefashion #naturalfibers #organicfabrics #syntheticfiber #microplastics #microfibers #linen #hemp #polyester #cotton #wool #recycledfabric #ethicalclothing #boycottfashion #XR52 #fashionrev #fashionindustry
pic by @carolinefrankesjo


Evelina Utterdahl 🇸🇪


In my opinion one of the most important things in life is to continuously learn and grow.

And this platform of mine has therefor very much become a place for me to share things I’ve learned so I can pass on the knowledge I have.

Unfortunately this has made me get “posting cramp” as I feel like all my posts have to be educational and and of value to all fifty thousand people who follow me. Which of course puts a colossal pressure on me.

So let’s lighten it up a little.

Let me tell you some things that make me happy, and you can tell me in the comments what makes you happy.
• Dogs. If I see dogs I will lose focus on whatever I am doing
• Hugs. The good ones where you hold each other and you can feel the genuine love and energy from the other person
• Messages from people telling me how I’ve made them do some kind of positive change, for themselves or the planet. Every time it makes my day and makes me feel so good about what I am doing with my life
• Hiking in mountainous areas. I love mountains so much I permanently inked it into my skin
• Being in love. It’s been a while now, and I am not dating at all but the feeling of being in love with someone is the best feeling in the world
• Good food and desserts. The largest portion of my income goes to food. I am a sucker for sugary things and everything carbs.
• When my friends succeed or are very happy. When they are happy, it genuinely makes me happy
• When I know my friends know that I love them and how much they mean to me. I’m trying to tell my friends as often as I can


#sustainableblogger #regenerativeculture #climateactivist #ethicalinfluencer #sustainableinfluencers #ecowarrior #earthprotectors #selfcare #hållbarlivsstil #hållbartmode #miljösmart #secondhandfirst #boycottfashion #humansofxr

Picture by @carolinefrankesjo


Evelina Utterdahl 🇸🇪

As I’m finishing off my next blog post at @goclimateneutral with a material guide, going through the different materials clothes are made of, including the positives and the negatives of them all;
My tips in how to deal with synthetic fibers and how to minimise the release of micro plastic fibers into the water stream while doing laundry
*with every load of laundry, hundreds of thousands of microplastics are released into the water*
Anyways, these tips became so many that synthetic fibers will get an entire post for itself 🤗
(polyester, the most common synthetic fiber used is made from fossil fuels, if you didn’t know)
DID YOU KNOW you probably have clothes in your wardrobe made from plastic?
Polyester is, second to cotton the most common materials in our clothes.
Acrylic, nylon, polyamide, fleece, elastane, spandex and lycra. These are all petroleum-based.

HOW DO YOU FEEL about plastic clothing?

#polyester #petroleumclothing #syntheticfiber #microplastic #microfibers #guppyfriend #coraball #plasticocean #microplasticpollution #plasticpollution #plasticpollutionkills #boycottfashion #XR52 #fashionrev #secondhandfirst #naturalfibers #naturalfiberclothing #consciousconsumerism #consciousclothing

Pic by @carolinefrankesjo


Evelina Utterdahl 🇸🇪


The fashion industry is one of the world's most polluting industries when it comes to carbon emissions and water pollution.
But there are far more problems with the industry than just the CO2 emissions.

Fast Fashion is a term used to describe how low cost brands quickly produce clothes inspired by new trends and put them in stores for customers to access for a low cost.

To keep customers coming back and spending more money, they produce more items, creating new styles and seasons weekly instead of twice yearly, with lower quality, keeping their prices down by exploiting garment workers not giving them a living wage.
And since the quality is so low, it’s more cost effective to buy a new item than so mend it. And with the continuous creation of new pieces and new trends along with all the marketing of how we need to keep up to stay popular, customers want to keep up and keep up this wheel. The businesses make fortunes by exploiting the insecurity of their customers, the people working for them and the environment.

Some numbers:
• It takes 2,700 liters of water to make one cotton shirt, enough to meet the average person’s drinking needs for two-and-a-half years.
• A garment is worn just 4 times on average.
• Clothing consumption produces 1,5 tonnes CO₂ x household x year. The same amount we need to get to as a whole - for food, transportation, household etc.

I wrote an blog post with a lot more information about this - the first in a series where I will be diving deeper into fast fashion and how we can move away from it, first by understanding it and then getting practical tips on what to do instead.

Go to Goclimateneutral.org/blog/ to get to the place where I blog
or go to @goclimateneutral and click on the bio link to get straight to the post I’m referring to.

Are you joining me to #BoycottFashion ?

What did you think? I’d love to get your feedback and also hear whatever questions you have about the issue so I can make sure I bring it up in the series.

Picture by @carolinefrankesjo

#XR52 #thriftlover #fuckfastfashion #secondhandfirst #votewithyourwallet #consumerpower #slowfashion #ethicalfashion


Evelina Utterdahl 🇸🇪

You encourage people changing their individual choices to change an industry that you are passionate about changing - like fashion, animal agriculture and plastic packaging.
But when it comes to the aviation industry, your actions doesn’t matter and that it’s impossible to affect the airline companies!? Look, I get it. Some people need to fly. Some people have to do it for work to keep their job or to afford paying their bills. Some people have their families on another continent and only a few weeks off work each year, so to be able to visit them flying is the only option.
And I know a lot of you are tired of hearing me talk about the environmental impact of flying.
But the least we can do is to be honest about it.

I’ve seen so many people with a sustainable profile who are defending their flying habits instead of being transparent and honest about it.
Like @renee.elizabethpeters, who talks about the emissions of her flights and bringing up the issues of air travel, not trying to sugar coat the massive impact it has. She’s taking her responsibility as an influencer to say “I’m doing this but I know it’s bad and I don’t encourage it” instead of trying to justifying it in any way.

Let’s look at some examples.

FLIGHTS (return)
London - NYC = 2 t
NYC - L.A. = 1,5 t
London - Bali (incl. stopover) = 4,5 t

FOOD (1 year)
Meat lover(meat with every meal) = 3,3 t
Average = 2,5 t
Vegan = 1,5 t

Average yearly total:
Swedish or British = 10 t
American = 16 t
Global = 6,5 t

Where our yearly total should get to:
1,5 t

I don’t mean all the responsibility is on the individual - that’s why I’m part of @extinctionrebellion
But we do need to change as well as the industries and the governments. And to minimise our individual footprint, means to no longer support these companies with our money - which means they won’t be able to run a business that runs on exploiting people and the environment.
We need to change in ALL aspects. Individual, governmental and industrial.

And we need to start yesterday cause we’re running out of time. *Animal agriculture and plastic have other issues than just the CO2 emissions, but that’s for another post


Evelina Utterdahl 🇸🇪


For me, it’s my uncompromising will to do what I think is right.
That I fight for what I believe is the right thing.

Go on, give yourself some love in the comments. You deserve it🧡

#oootd (Old outfit of the day)
Upcycled necklace by @peekaboo_creative_makers
Recycled silver ring by @wildandarrow
Secondhand dress by @beaumontorganic bought at @somethingborrowed.se 📸 by @carolinefrankesjo

#upcycledfashion #recycledjewelry #secondhandfirst #upcycledjewelry #thriftedfashion #XR52 #boycottfashion #slowfashion #fashionrev


Evelina Utterdahl 🇸🇪


Dress from @beaumontorganic
that I got second hand from the clothing rental company @somethingborrowed.se
and second hand vegan Dr Martens that I got through the second hand app @depop

The fashion system is broken.
Globally we are producing up to 100 billion pieces of clothing a year, taking a terrible toll on our planet and the people who make them.

We can no longer afford to use land to grow crops for producing clothes and extract oil to produce synthetic fibres.

There is now only one way for the fashion industry to be sustainable - to stop pointless consumption and say no to virgin resources and fossil fuels. We must use what we’ve already got, regenerate the natural world, and envision cultural and economic systems based on the well-being of people and planet.

Fashion is not to die for.

Join me in saying no to new clothing and yes to life on earth.
This is a 52 week fashion boycott, in which together, we radically change our relationship with clothes.

Follow @XR.BoycottFashion for facts, tips and advice by experts throughout this movement.

I will be sharing a lot more tips on this subject, and here are some of my favourite slow fashion experts:

WILL YOU JOIN ME? 📸 by @carolinefrankesjo

#XR52 #BoycottFashion #oootd #slowfashion #ethicalfashion #sustainablefashion #thriftedfashion #secondhandfirst #vintage #thriftqueen #fashionrev #fashionindustry #depop #clothingrental #repair #reuse #recycled #upcycledfashion #upcycledclothing


Evelina Utterdahl 🇸🇪


Yesterday morning I went to a breakfast meeting put together by @klimatklubben.se - the climate club. A community created by @johannanswe @emmasundh and @husligheter to have a space to give tips, discuss, find ways to put pressures on companies and the government and to encourage each other to keep up the climate fight.

The theme was packaging, with focus on plastic packaging in particular. There were 3 experts there giving us some great information and we got a chance to ask questions as well.

What I take away from this meeting was that in many cases, the total environmental impact of the plastic packaging is a mere fraction of the impact of the food being wasted.

As said by one of the experts, Fredrik Wikström said:
“Packaging that is altered in order to reduce food losses can lessen the total environmental impact and lead to large environmental gains, even if it is necessary to increase the environmental impact from the packaging itself.” So, IF YOU WANT TO LOWER YOUR IMPACT focus more on minimizing your food waste than the packaging of the food. (Of course plastic has many other problems, but looking at it from a total carbon footprint perspective it’s not as big of an issue as wasting the food produced)

Will this information make you try to waste less food?
What are your best tips to minimise your food waste?
Pictures by @carolinefrankesjo


Evelina Utterdahl 🇸🇪

is the United Nations day for encouraging worldwide awareness and action to protect our environment.

What do you think about days like these?
Do you think they make any difference at all?

Picture by my friend @travels_photodiary in north of Iran 1 year ago

#WorldEnvironmentDay #earthday #climatechange #rebelforlife #humansofxr #extinctionrebellion #extinctionisforever #globalwarmingisreal #declareclimateemergency #wearetheboat #climateemergency


Evelina Utterdahl 🇸🇪

We need to get away from the idea that we have to own all of our stuff.
A screwdriver is used for 15 minutes on average per owner, and yet many households each have their own. How mad is that?!
A garment is worn on average 4 times(!)
WRAP research has shown that increasing the active life of all clothing by nine months would reduce the annual carbon, water and waste footprints of UK clothing by 20-30% each
Here are some ways to get to wear a bunch of different clothes without having to buy new. Maybe for going to a wedding or a party and you don’t want to, or can afford to get something you might only wear once.
There are more and more places popping up across the globe where you can rent garments.
There’s @somethingborrowed.se in Sweden
@hurr and @higher.studio in London
In the US there’s @renttherunway @stylelend and @gwynniebee who retails clothes from size 10-32
Search online to find a clothing retailer near you. It can be a monthly thing where you can rent clothes for everyday life or fancier things for special occasions.
Ask your friends or on Facebook groups or at work. I’m sure many people would be happy to lend you something. Or why not set up with some friends some sort of clothing borrow system so you all get to wear new-to-you things?!
Have any clothes you don’t want anymore? Swap at an event or with friends and you all get new things without paying a dime. It’s a win-win-win
Picture from my last time in Iran. I got to borrow a lot of scarves and clothing from my friends there, like in this picture where the cardigan and scarf is my friend @s.s.matin 🌹
#slowfashion #sustainablefashion #fashionrev #truecost #circulareconomy #sustainableclothing #sustainableclothes #climatechange #climateactivism #climatecrisis #humansofxr


Evelina Utterdahl 🇸🇪

THE MOST SUSTAINABLE CLOTHING OPTION is the clothing you already own.

Even if products are made with organic fabrics and non toxic chemicals and dyes, it still takes resources to create new products.

That’s why using the clothes that already exist is the most sustainable clothing option. When you absolutely do need to get something and none of the options below are available, make sure you purchase from brands that are using sustainable and non toxic materials and who have ethical practices for their workers

I used to be terrified and disgusted by second hand shops. But after actually starting to look into it, many of them are super fresh and pleasant to be in.
Second hand doesn’t have to be done in a physical store though, and there are plenty of options of finding clothes etc on apps like @depop @etsy @blocketse @tradera @sellpy or in Facebook groups(that’s where I got the turtleneck I’m wearing in this picture) or Facebook market
Different ways for online thrifting are popular in different countries so try to find the best options for where you are.
For thrifting inspiration check out @kristenleo

Swap clothes with friends, family or go to organized clothing switching events. It’s free as you change your items for others.
Don’t have any events like this where you live? Why not put one together yourself?
If you live in London, @storiesbehindthings organize these types of events sometimes and that’s where I found my favourite pants I’ve ever owned

Using old “useless” materials to make something new and beautiful.
This is a great way to make product out of trash and saves waste from ending up in the landfill.
For upcycled jewellery, I love @peekaboo_creative_makers
And for clothes I love @remakesthlm who make one of a kind pieces where the profit goes to charity

Love the fabric but not the shape? Give your items or thrift finds new life by getting creative at the sewing machine or with colour.
In this picture I’m wearing a 10+ year old T-shirt with an @extinctionrebellion print that I did with a stamp technique.
For some great inspiration on this check out @coolirpa

To be continued... Pic by @sustainably_vegan


Evelina Utterdahl 🇸🇪


For many years I’ve been very selective with what I buy. It started with the reason of wanting all my money to go to travel. Then I started traveling full time with a 34L backpack and simply didn’t have space to get new stuff. And when I did get new clothes or shoes it was from ethical and sustainable brands

But every time I purchased a new item of clothing, I felt very divided. One part of me loved supporting these brands and shops that were doing something good. And it then became “easier” for me to buy things as I felt like I was helping them

Despite the products being made in an ethical way and with more sustainable materials, I was still contributing to the usage of resources. Resources we need to be careful with and save for necessities

So I decided to stop shopping completely, even though it meant not supporting these ethical and more sustainable brands

The first month was SO HARD. Not being able to support my favorite stores and brands was hard, and I felt like I saw more things than ever that I wanted to get.
The whole mindset of “needing” things has to be rewired.
It took some time but now that my mind has had time to adjust to the way I think about shopping, I genuinely feel like I could do this for the rest of my life

And this No Buy thing isn’t just for clothes but also for interior stuff and technology.
What I do allow myself to buy is second hand and upcycled items.

I’ve also turned down items from people or companies wanting to give me their product or a gift.

It’s been so interesting to see how my experience has changed throughout this time. From feeling like it’s impossible to now being used to this new mindset and not even looking at new products as an option

My first intention was to do this challenge for a year but now after seeing how easy it is I’m going to keep it going, probably forever

Could you do a no buy challenge?
For how long? Want to join me in this?

I have a LOT of tips that will make it easier for anyone who wants to avoid buying new things

#fashionrev #shopstop #oootd #environmentalist #lovedclotheslast #thriftedfashion #secondhandfirst #upcycledfashion


Evelina Utterdahl 🇸🇪

I missed posting on both Earth Day and the start of Fashion Revolution Week

But I do write about tips to be more sustainable including with the clothing industry pretty often so I don’t feel restricted to different days to write about these things.. I am interested in knowing what parts you’d like to learn more about when it comes to sustainability.

What do you want me to share more about?
Sustainable consumption, veganism, traveling without flying, how to avoid plastic, what organizations to support or maybe how to join Extinction Rebellion?
Or maybe more personal things?

Let me know in a comment💕

Picture by either @deyaward or @george_of_earth when we were at Ridge Farm with @xr_youth a while back


Evelina Utterdahl 🇸🇪

I’ve been pretty silent lately, not just here but everywhere.

Since March started I’ve dealt with some emotional trauma of losing a few people I knew and were more or less close to, but they were all part of my life in one way or another.

I’ve been lucky enough in my 27 year long life to not have lost many people close to me, so losing 3 in the period of less than 1,5 month took a massive toll on me.

I’m better now but I did get into a state where I couldn’t really get anything done and my body went into a state of shock.
Just making a post or stories has been a massive task, and as you all probably understand, Instagram isn’t a priority for me so that was left behind as well as other work.

It brought me a lot of stress missing out on work, but in the end mental health is vital and needs to be prioritized.

It took me a while, but I asked for help. I asked for a break in one field, and for others to help me with the work load in another. And everyone supported me.

I couldn’t write this post without mentioning how incredible my support system has been. My friends, my house mates and my fellow workers at @extinctionrebellion have given me so much love and countless hugs(the long kind)

By every passing day I understand and appreciate community and relationships so much more.
I can’t express in words how grateful I am for the community I’ve found here. Where talking about your emotions, holding each other wether it’s for support, love or just for the sake of physical closeness, and telling each other how much you mean to each other on the regular is the normal.

Talk about your feelings.

Be brave enough to ask for help.

Tell your loved ones how much they mean to you.

Listen to your body. It often knows something is wrong before your mind does.

Let yourself rest.

Hug more.

Give compliments more often.

Be kind. To yourself and others.

And please, reach out to someone if you’re in agony.
I know the pain myself, but I also know it can get so much better.
Search online for a suicide prevention hotline in your country if those thoughts and that pain is present.
Ask for help.
You are important and you DO matter ❤️


Evelina Utterdahl 🇸🇪

Sunday 21st April at Marble Arch, International Rebellion Week in London

Greta Thunberg’s speech at Extinction Rebellion protests


Evelina Utterdahl 🇸🇪


This is a confession.

I often struggle with not judging or getting angry at some people who knowingly keep acting in a way that is contributing to climate change.

I think it’s normal to go through different phases, like the 5 stages of grief, when you learn about something that completely changes the way you live and view the world.

I hope this will also help you understand why some who are very aware of injustices in the world get angry sometimes.

This happened to me when I became vegan and later on also aware of the critical climate crisis we’re in. After learning a lot about it and talking to friends and family about it - I started feeling angry at them for not changing. Seeing how people who are fully aware of the environmental impact, as well as the incredible pain and suffering billions of animals go through - still PAY to support that industry was mad to me.

By time I started getting less angry and more sad when I realized that’s a very common behavior. Cognitive dissonance. It was hard for me to come to terms with the fact that people I love and respect knowingly contribute to harm wether it’s to the climate, the animals or both.
Not because they are bad people - but because that’s a “normal” behavior.
That the convenience is more important to them than the greater good.

By changing your way means having to accept the harm you have done up til the change. It’s easier to defend your actions than to admit that you’ve been part of something horrible.

It’s actually thanks to @extinctionrebellion that I have realized I am still judging people.And that for the necessary changes to be done, we need to focus on the governments, the media and people in power - not on the individuals who are not doing “enough”

I am so hopeful for Rebellion week starting next Monday the 15th. I genuinely believe that will be the start of the revolution we need.

As I’m always trying to grow and do better, it is hard for me to under how people can fly for leisure, eat animal products when vegan options are available or consume new stuff regularly(when they are aware do the consequences)

Do you feel like you judge people or not?


Evelina Utterdahl 🇸🇪

”Glued on - Don’t Move”
This morning I got to be present on yet another great protest.

6 people from @xr_youth between the ages of 15-24 locked themselves to each other using D-locks and glued themselves to the fence at the entrance of a fracking seminar.

This forced the attendees to literally step over the youth, just as they are with their actions.

Sam on the picture, with a scarf covering his superglued hand in the cold

#frackoff #dontfrackourfuture #climateactivism #extinctionrebellion


Evelina Utterdahl 🇸🇪

Flashing and mooning politicians while spreading awareness of climate change?
Politicians not taking action against climate change (which they have known about for about 30 years) that is already killing men, women and children and is threatening the future of us all, as individuals and as a civilization. While we have (at most) 11 years to change the systems our world is now based on, to avoid a situation where it will be out of human control and human kind as a species along with so many other may do extinct?
A few have asked me about the reason for the partial nudity, and the point of this action was to get as much media attention as possible.
Which we succeeded with.
Do you think it would’ve gotten the same amount of attention had they been wearing normal clothes?
#paintthestreets #extinctionrebellion #xrtoplesstwelve #xrtopless12 #XRebel #actnow #climatechangeisreal #earthprotectors #ecowarrior #environmentalists #climateactivism #extinctionisforever #rebelforlife