Behind every goal, there is a reason. Share the inspiration behind your 2018 journey by posting a photo or video using #MyReasonIs.

Both red, white and blue, but which team is for you? Today it’s France vs. Croatia. Who do you want to get the goals? ⚽️


Make fitness run in the entire family with #FitbitAce for kids!


Pedal with a partner this summer. Cycling in a group has shown potential to improve overall pace and performance. Tag a biking buddy below. #FitTOGETHER.


#FitbitFriend @piggyrichelle is in the zone – the heart rate zone. For her, staying in the fat burn or peak heart rate zone is one of her workout goals. What stat do you ❤️to track during a workout? Tell us below👇🏼


Summer is coming in hot and so is this sale! Shop now and get up to $50 off select products + free shipping. Head to the link in bio to shop.


The pursuit of fun has never been so healthy. With #FitbitAce, when kids play together, they get #FitTOGETHER.


Whether the celebrations are in the sky or on your wrist, aim high with your goals this #4thofJuly 🎆


Kids never stop—which is why new #FitbitAce for kids was built with up to 5 day battery life. Less time charging = more time moving!


This summer, let’s take fitness from me to we. Let’s motivate, inspire, and support each other to live our best lives. Let’s get #FitTOGETHER.


🎶Stores and plays music & podcasts so it’s easy to grab headphones and head out the door ✔️
📡Built-in GPS allows for runs without a phone and the distractions that come with it ✔️
🌍The community aspect that comes with owning a Fitbit device ✔️
👆🏼👆🏼These are a few of #FitbitFriend @lillianearcher’s favorite things about her #FitbitIonic. What Fitbit feature do you ❤️ most?


With the new #FitbitAce for kids, parents and kids can view each other’s stats in the family account. Time for the whole family to step up their game 👟💪


Whether you’re walking, marching or dancing, we hope you show #Pride with every step you take today 🏳️️‍🌈 #FitbitForAll