Behind every goal, there is a reason. Share the inspiration behind your 2018 journey by posting a photo or video using #MyReasonIs.

Introducing the new Fitbit female health tracking tool that empowers you to use your cycle to get to know yourself on a whole new level. Youโ€™re going to love it, period.


Let the beat drop! How does your resting heart rate stack up against countries with the lowest RHR around the world? โค๏ธ


#FitbitFriend @kellanlutz feels the calorie burn with his #FitbitVersa! What's your favorite stat to keep track of on your Fitbit device?


Did you know that Android users can now send quick replies right from their wrist with #FitbitVersa? BRB, checking to see what else this health & fitness smartwatch can do.


Intuitive. Approachable. Empowering. #FitbitVersa is the health & fitness smartwatch designed for all.


Hereโ€™s to the women who help us bloom into the best version of ourselves. #HappyMothersDay


#FitbitFriend and mom of two @cutenlittle loves the easy interface of #FitbitVersa and how it helps her stay on top of her fitness goals! Raise your hand if you're a mama and love your Fitbit device ๐Ÿ™‹ #MothersDay


Put your laps on the map using swim tracking mode on #FitbitVersa ๐ŸŠโ€โ™‚๏ธ


These #MothersDay deals won't say fresh for much longer. Save up to $50 through 5/12 ๐ŸŒธ


After months of hard work, it was time #FitbitFriend @sumosquatsandsprinkles treated herself to #FitbitVersa. How do you reward yourself when you've accomplished something?


This year, gift mom a fresh bunch of motivation ๐Ÿ’ #MothersDay


Sync and swim using #FitbitVersa. With 15+ exercise modes, swimming is just one of the many workouts you can keep track of.


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