H&M@hm

Welcome to #HM — daily fashion & beauty inspo Please share your thoughts, but keep a friendly tone @HM_Man @HM_Kids @HMHome
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http://hm.info/1ayq7

Bold colours make for a perfect summer look. Shop via link in bio! #HM
Dress: 🔎 0648713
Earrings: 🔎 0674515
Straw hat with embroidery: 🔎 0612204


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In need of an eyeliner master class? We asked model, student and vintage aficionado @lily.yeung to show us how to achieve the perfect result with one swipe. The takeaways? Place your elbow on a steady surface, be patient, start small and build up! #HMMagazine #HMBeauty


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When the flowers match your dress. 🌺 #HM #regram #MyDressMyStory @emilietommerberg
Dress: 🔎 0607539


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It's all in the details. Shop our selection of swimwear — link in bio. #HM

Cut-out swimsuit: 🔎0567720
Bikini Top:🔎 0620907
Bikini bottom: 🔎0620908
Bikini top: 🔎0620963
Bikini bottom: 🔎0620945


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We've sorted your go-to summer look. Like it? Get it now via link in bio! #HM

Tasselled sandals: 🔎 0649018
Leather net bag: 🔎 0660220
Velour bikini top: 🔎 0628734
Trumpet-sleeved blouse: 🔎 0649544
Denim Shorts: 🔎 0603584


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Current obsession? Yellow shades! 💛 @dayoon_i #regram #HM #MyDressMyStory

Dress: 🔎 0638972001


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Whether you plan on catching sunrays or waves, you can't go wrong with this ruffled bikini. ☀️🌊 #HM

Bikini Top: 🔎 0560208
Bikini Bottoms: 🔎 0560209
Flip Flops: 🔎0581298


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Metallic details ⚡️Mix and match different colours – tap to find your favourite combo! #HM

Bikini Top: 🔎 0620963
Bikini Bottoms: 🔎 0620945
Bikini Top: 🔎 0620963
Bikini Bottoms: 🔎0620945


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According to Rachel Nguyen from @thatschic, the perfect hair day starts with a swim in the ocean. If you prefer staying on dry land, this tutorial is the next best thing! #HMMagazine #HMBeauty


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Beach? ✔️Friends? ✔️Dream swimwear? No problem! ➡️ Online and in stores now. #HM


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Add some 🌴🌴🌴to your summer accessories. #HM


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@officiallyquigley shoots for the moon in this retro tee. 🚀🌙 Nab yours in store or online! #HM #regram


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